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Legora is an AI-native legal workspace trusted by 2,100+ customers across 80+ countries, including top-tier firms like Cleary Gottlieb, Goodwin, and Linklaters. The company has scaled to $200M+ ARR and is backed by $600M+ in funding from top investors including Accel, ICONIQ, and General Catalyst.
You will join the Stockholm HQ as a Senior Marketing Manager, reporting to the Marketing Director for EMEA. This is a hands-on regional leadership role focused on driving brand awareness, pipeline growth, and customer loyalty across the Nordics, the Netherlands, and Poland.
Key responsibilities include:
- Building and growing Legora's brand presence across the region with consistent positioning and messaging
- Developing regional marketing strategy and campaign plans with clear objectives, target audiences, and channel mix
- Leading integrated marketing campaigns across digital, social, content, and in-person channels
- Designing and managing regional field marketing programs including conferences, community events, sponsorships, and hosted experiences
- Partnering with regional sales and partner teams to align initiatives with pipeline and acquisition goals
- Owning end-to-end event production from venue selection through post-event processing
- Building and executing a pipeline of customer stories and case studies to drive advocacy
- Developing content amplification strategies for thought leadership and product narratives
- Executing targeted demand-generation campaigns supporting field programs
- Sourcing and activating customer advocates for co-marketing and speaking opportunities
- Tracking performance metrics, analyzing ROI, and optimizing future programs
- Managing relationships with regional agencies, vendors, and marketing partners
- Generating creative concepts to elevate brand experience and differentiation
You will collaborate closely with the global marketing team (demand generation, product marketing, content, design) and be embedded in regional go-to-market and engagement teams.
Requirements:
- 4+ years of B2B marketing experience, preferably in SaaS or technology sectors, or in a creative marketing role in an agency environment
- Hands-on experience supporting events, sponsorships, or regional campaigns
- Strong creative instincts paired with bias for action and ability to execute with speed and precision
- Ability to wear multiple hats in a dynamic, rapidly evolving organization
- Strong organizational skills and attention to detail; able to manage multiple projects simultaneously
- Excellent written and verbal communication skills
- Comfortable collaborating across functions and regions in a fast-paced environment
- Experience with marketing automation and GTM/CRM tools (Salesforce, HubSpot, Pardot, Customer.io, Clay) is a plus
