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Salary: USD 155,400 - 272,000 / annual
ServiceNow is seeking a Senior Manager of Social Strategy to own the strategic vision for the company's social and content program across all platforms (Meta, LinkedIn, YouTube, TikTok, X, and emerging channels). You will report to the Director of Social Media and drive brand awareness, credibility, and relevance across social channels.
In this role, you will:
**Own Social Strategy Across Platforms:** Define the strategic vision and positioning for ServiceNow across all major social channels. Develop a forward-looking roadmap aligned to the editorial calendar, product launches, thought leadership moments, and cultural opportunities. Identify opportunities to expand into new content pillars and evolve existing ones based on audience behaviors and engagement patterns. Establish clear audience targets and platform-specific strategies to reach enterprise buyers organically.
**Build Content Architecture:** Develop integrated content strategies and always-on programming that translate ServiceNow's positioning into scalable, channel-native programs. Serve as steward of the brand across social, ensuring all content reflects visual standards, tone, and perspective. Partner closely with creative teams to brief, concept, and execute channel-right content across photo, video, thought leadership, and community-generated content. Write creative briefs that frame strategic challenges with precision and useful constraints. Test content formats and creative approaches to optimize for engagement and reach.
**Cultivate & Activate Community:** Tap into and activate ServiceNow's community of practitioners, builders, and decision-makers to uncover insights and identify moments of cultural relevance. Mine community conversations and user-generated content for signals that inform new strategic challenges. Develop community-first campaigns and activations that drive buzz and strengthen brand perception.
**Leverage Performance & Insights:** Use performance data and audience insights to refine content strategy and optimize for emerging opportunities. Translate analytics into strategic recommendations that inform content evolution and platform investment. Make the case for strategic pivots backed by evidence and cultural insight.
**Lead Cross-Functional Execution:** Partner with product marketing, editorial, brand strategy, customer marketing, and paid media teams to ensure social strategy aligns with broader positioning. Build trusted relationships with stakeholders across creative, product, data, and marketing disciplines.
**Stay Ahead of the Curve:** Monitor trends across business, tech, culture, and social media to inform proactive, culturally relevant activations. Track platform evolution and shifts in audience behavior. Build and maintain social listening programs and cultural trendspotting frameworks.
**Requirements:**
- 10+ years of demonstrated experience in social and content strategy, with a track record of building differentiated strategies across brand channels, always-on programs, or editorial-led social presence
- Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms; understanding of algorithmic distribution, paid amplification mechanics, and community dynamics
- Proven strategic leadership defining content architecture, positioning, and audience strategy for always-on brand channels
- Strong brief-writing and strategic communication craft; ability to create useful constraints and give creative teams actionable problems to solve
- Data literacy and analytical rigor; comfort with defining KPIs, interpreting performance dashboards, and translating findings into strategic decisions
- Experience in B2B, tech, or complex categories where audience trust, credibility, and thought leadership matter (bonus: AI, enterprise software, or similar spaces)
- Strong cross-functional operator mindset; ability to build trust and lead through influence and quality of work
- Creative judgment and attention to detail; strong point of view on what makes content work
- Entrepreneurial spirit; comfort operating in ambiguity and moving with confidence in unfamiliar territory
