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Opendoor is building the modern system of homeownership, giving people the freedom to buy and sell on their own terms through an end-to-end online experience.
You will own SEO strategy end-to-end across both seller and buyer sides of the business: technical foundation, keyword and search-intent strategy, and increasingly, AI search visibility. You'll set the organic search strategy, prioritize the highest-leverage bets across thousands of pages, and partner directly with Engineering on the technical work that unlocks organic growth: rendering, speed, crawlability, and structured data. You'll also partner closely with the Content Lead on content production, bringing keyword research, prioritization, and performance data that shapes what gets written.
Key responsibilities include:
- Own SEO strategy across the site: seller-side (sell pages, city and market pages) and buyer-side (resale listing and property pages)
- Drive the technical SEO roadmap, partnering with Engineering on server-side rendering, page speed, Core Web Vitals, crawlability, and structured data
- Run a search-intent prioritization framework (bullseye, mid-funnel, outer band) to guide both technical and content roadmaps
- Track and improve Opendoor's presence in AI search surfaces (ChatGPT, Perplexity, Google AI Overviews)
- Build and maintain SEO reporting that ties organic performance to account creates and contracts using GSC, Ahrefs, and Snowflake funnel data
- Partner cross-functionally with Product, Engineering, Content, and Performance Marketing to align organic search with broader acquisition strategy
- Use AI to compress work: automated keyword research, content generation and rewriting workflows, technical audits
Success is measured on organic and non-brand search growth tied to account creates, technical health (Core Web Vitals, crawl coverage), content performance, AI search visibility, and leverage gained through AI-assisted workflows.
REQUIREMENTS:
- SEO expertise with real depth across both technical SEO and content strategy, including senior or lead capacity
- Track record of driving organic traffic and conversion gains at a consumer or marketplace company, ideally at scale (thousands of pages)
- Real technical depth: crawling and indexing, Core Web Vitals, structured data and schema markup, JavaScript rendering issues; enough web fluency to scope engineering asks credibly and defend priority
- Experience running a search-intent prioritization framework at scale and translating it into briefs a content team can execute
- Fluency with Google Search Console and Ahrefs (or equivalent), and SQL or BI comfort to pull and defend numbers against business outcomes
- Working knowledge of how LLM-based search surfaces cite and rank content, and what moves visibility there
- Clear written communication; ability to present roadmaps and tradeoffs to senior stakeholders
- Ownership mindset; ability to operate with incomplete resourcing and unblock own work
PREFERRED:
- Real estate, fintech, or proptech experience, or another vertical with heavy local/market-page SEO at scale
- Experience partnering directly with engineering on rendering and performance fixes
- Familiarity with AI-native SEO tooling: LLM-based content workflows, AI visibility monitoring, automated technical audits
- Experience managing a contractor or small team
