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Salary: USD 135,000 - 155,000 / annual
OLIPOP is a Series C functional beverage company on a mission to positively impact consumer health at scale through delicious, science-backed soda with 6-9g fiber and 2-5g sugar.
The Sr. Manager of eCommerce, Amazon owns OLIPOP's entire business on Amazon (1P, 3P, Fresh) and Whole Foods Market digital channels. You are accountable for revenue and profitability, the digital shelf, advertising, inventory signals, and day-to-day account operations. This is a hands-on role where you run merchandising, media, promotions, forecasting, and analytics tools (Cartograph, Stackline). You will partner with lighthouse accounts to ensure Amazon campaigns and promotions align with broader commercial strategy rather than competing with it.
Key responsibilities include:
- Delivering annual sales and profitability goals across 1P, 3P, Fresh, and WFM digital
- Acting as primary point of contact for Amazon, Fresh, WFM, Kepler, and internal partners
- Owning 1P/3P/Fresh mix, vendor negotiations, and operating cadence with Amazon
- Building and running the growth plan: visibility, conversion, Subscribe & Save, bundles, launches, and whitespace
- Managing digital merchandising: titles, bullets, A+ content, images, keywords, store placement, and assortment
- Owning Amazon media strategy and budget with Kepler; planning and optimizing Sponsored Products, Brands, Display, and DSP
- Planning deals, coupons, LTOs, and seasonal events with Shopper and Brand teams
- Partnering with Supply Chain and Demand Planning to forecast demand and protect in-stock
- Managing Cartograph and Stackline: structure, access, hygiene, and company usage
- Publishing weekly and monthly updates for senior leadership on performance, priorities, risks, and actions
- Traveling to represent OLIPOP with Amazon and at internal offsites (~15%)
You will work cross-functionally with Demand Planning, Revenue Growth Management, Sales (lighthouse accounts), Finance, Digital Marketing, Brand, Creative, Supply Chain, IT, Customer Experience, Kepler, and contracted agencies.
Success is measured by net sales and contribution vs. plan, in-stock and found rates, organic vs. paid mix and TACoS, search and content quality, star rating and review health, NTB and Subscribe & Save performance, chargeback/shortage management, forecast accuracy, promo alignment with lighthouse accounts, and establishing a Cartograph/Stackline cadence the business actually uses.
Reports to: VP, eCommerce
REQUIREMENTS:
- 12+ years in eCommerce with deep, hands-on Amazon expertise
- 1P experience required; 3P strongly preferred; Fresh and WFM a plus
- Proven track record running a large Amazon P&L, forecast, and vendor negotiations
- Hands-on proficiency with Vendor Central, Seller Central, Cartograph, and Stackline (or equivalent); Profitiero/NielsenIQ a plus; Shopify a plus
- Recognized expert in both Amazon retail and Amazon media, including search and digital shelf; stays ahead of platform and industry changes
- Ability to work cleanly with lighthouse account teams and defend a promo calendar across banners
- Capacity to make high-stakes decisions independently and align senior leaders and cross-functional partners with clear rationale
- Comfortable with Slack and Teams
- Genuine care about OLIPOP and how real customers shop
