SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 140,000 - 160,000 / annual
Grüns is a nutrition gummy company seeking a Senior Manager of Copy and Brand Storytelling to own the voice and narrative of the brand across all channels and touchpoints.
In this role, you will be the creative voice of Grüns, responsible for developing and evolving brand messaging across campaigns, product launches, social media, retail, partnerships, and new brand development. You'll manage and mentor a Junior Copywriter, providing creative direction, feedback, and growth opportunities. Your responsibilities include writing scripts for TV, social, and digital; developing campaign concepts, messaging, and naming; partnering with the Social Media Manager on social-first content ideas; collaborating with the Art Director and Creative Director on new brand launches; working with the SVP and VP of Brand on partnership narratives; coordinating with Legal on compliant product claims; partnering with Retail on in-store messaging and displays; and collaborating with Growth and Ecomm teams to bring brand storytelling to life across digital channels.
You'll work cross-functionally with nearly every department and are expected to be proactive—pitching ideas, improving work without being asked, and pushing the brand forward while maintaining its core identity. The role emphasizes creative freedom, cultural relevance, and a collaborative, ego-free approach to building brand narratives that feel authentic rather than corporate.
The team culture is described as vibe-based, fun, and collaborative, with high standards and genuine care for both the work and each other. You should enjoy mentoring, have a strong point of view without ego, and be able to balance humor and irreverence with strategic thinking.
REQUIREMENTS:
- 8+ years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or similar creative discipline where ideas and words matter
- Comedy experience and a quippy, funny voice (without being cheesy) is a must
- Experience operating at a senior creative level within a CPG brand, agency, start-up, or fast-moving environment
- Exceptional portfolio demonstrating conceptual thinking
- Experience building language for 360 campaigns
- Cultural awareness and knowledge of internet trends and what people are discussing
- Proven experience managing, mentoring, and giving feedback to writers
- Ability to collaborate closely with designers, art directors, strategists, marketers, product teams, lawyers, and executives
- Strong point of view without accompanying ego
- Instinct for making brands feel culturally relevant rather than marketing-focused
- General skepticism of AI but openness to using it as a productivity tool
