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Salary: USD 125,000 - 135,000 / annual
GoodLeap is a technology company delivering financing and software products for sustainable home solutions, including solar, batteries, HVAC, heat pumps, roofing, and windows. Over 1 million homeowners have used the platform, and thousands of professionals rely on GoodLeap's AI-powered applications and developer tools. The company has facilitated more than $30 billion in financing for sustainable solutions since 2018.
The Sr. Manager, Marketing Systems & Automation leads the Marketing Operations team in building a next-generation MarTech stack that is data-driven, AI-enabled, and designed for both B2B and B2C markets.
Key responsibilities include:
• Develop and execute omnichannel campaigns across all owned platforms, translating positioning and brand requirements into audience, channel, and journey design. Hold each campaign to explicit, agreed-upon KPIs from brief through post-launch readout.
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools, ensuring human-in-the-loop oversight at appropriate points and properly tested workflows.
• Maintain the MarTech stack by keeping documentation current, providing admin support, coaching teams on new systems, establishing best practices, and building AI skills and tools for marketing.
• Support the customer data foundation by partnering with Salesforce and Databricks teams; understand data infrastructure and steward the data that feeds campaign segmentation and measurement.
• Own campaign and channel performance reporting.
• Partner with product marketing, creative, and content teams to ensure alignment and execution excellence.
• Assess new marketing tools and migrate existing processes onto them, converting manual campaign assembly into governed, supervised automation.
Requirements:
• Bachelor's degree in Marketing, Communications, or related field
• 7–9 years in marketing operations, marketing automation, lifecycle marketing, or database marketing
• Documented history of successfully driving complex projects to completion
• Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
• Ownership of campaign taxonomy, naming standards, UTM governance, and campaign hierarchy; able to define conventions others will follow and enforce them without becoming a bottleneck
• Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
• Experience using AI tools for production work
• Ability to translate business and brand requirements into explicit, testable rules
• Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
• Curious, creative, and critical analytical thinker who can reconcile conflicting sources and distinguish stated requests from underlying needs
• Demonstrated ability to meet deadlines, handle simultaneous requests, and manage laterally and upwards
• Exceptional verbal and written communication at all organizational levels
• Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms (including consent, preference state, suppression lists, and historical engagement data) is a plus
• Exercises discretion and independent judgment; able to work with autonomy
• Regulated industry experience preferred
