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DOOR (formerly Latch) is a building intelligence platform combining premium hardware, intuitive software, and automated operations to help multifamily properties run more efficiently, grow revenue, and deliver connected living experiences.
You will own the lead generation funnel end-to-end, from top-of-funnel acquisition through MQL/SQL handoff and conversion. This is a hands-on, high-ownership role reporting to the Head of Marketing, where you'll set and execute growth strategy across paid acquisition, CRM/lifecycle marketing, and B2B funnel performance.
Key responsibilities:
- Own lead generation funnel strategy and targets for pipeline volume and quality
- Set and drive growth marketing strategy across paid and owned channels, identifying highest-leverage opportunities
- Manage performance marketing campaigns hands-on: budget allocation, bidding, creative testing, optimization for CAC, ROAS, and conversion efficiency
- Partner closely with Sales on lead routing, funnel handoffs, feedback loops, and shared pipeline/revenue goals
- Lead quarterly and annual growth planning with Finance and RevOps; allocate budgets across channels and forecast against pipeline targets
- Collaborate with Account Management on lifecycle marketing strategy to improve retention, engagement, and funnel velocity
- Design and lead A/B tests, audience segmentation, and channel experiments
- Use Salesforce data to connect marketing spend to pipeline and revenue outcomes; report ROI and funnel health to leadership
- Build dashboards and measurement frameworks in GA4, GTM, and Looker with Analytics team
The role is hybrid (3 days/week in-office) for St. Louis-based candidates, or fully remote for candidates in all other US states.
Requirements:
- Bachelor's degree in Marketing or related field
- 5–7 years in growth or performance marketing with direct ownership of a lead generation funnel in B2B
- Hands-on, platform-level experience running and optimizing campaigns in Google and Meta
- Track record of setting and delivering against pipeline, CAC, and ROAS targets
- Experience partnering cross-functionally with Sales (lead handoff, funnel alignment)
- Strong grasp of marketing KPIs (CAC, ROAS, CVR, retention, LTV) and how to move them through strategic and tactical decisions
- Familiarity with Salesforce, GA4, GTM, and Looker Studio sufficient to direct reporting and measurement work
- Comfortable owning budget decisions and defending trade-offs to leadership
- Bias toward action; able to move between strategy and hands-on campaign execution
DOOR encourages applications from candidates who may not meet 100% of requirements or who achieved them through unconventional channels.
