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Salary: USD 156,000 - 234,000 / annual
Klaviyo is seeking a Sr. MarTech & AI Solutions Architect for a hands-on individual contributor role with deep ownership of marketing technology architecture. You will design and build the end-to-end architecture of how marketing data moves through systems—from lead intake through conversion and insights—embedding AI and automation directly into that journey to accelerate results.
You will architect and own a centralized marketing hub spanning the full marketing lifecycle: budget allocation and planning, campaign execution, and the feedback loop that turns performance insights into faster planning cycles and improved ROI. This role carries high ownership and visibility; you are the architect who understands how every system connects, why it's built that way, and where it needs to go next.
Key responsibilities include:
- Design and build AI-powered marketing capabilities into systems, from generative AI use cases to predictive scoring and intent-based automation that accelerate the intake-to-conversion journey.
- Serve as the technical owner of how marketing systems integrate with one another, proactively catching where data breaks or logic conflicts and implementing architectural solutions to support business growth.
- Build and connect an ecosystem that accelerates customer journeys through personalization across the funnel, leveraging behavioral, product, and intent signals to maximize acquisition, conversion, and expansion.
- Turn performance data and business requirements into architecture and process improvements that shorten planning cycles and improve marketing ROI.
- Partner cross-functionally with Lifecycle, Marketing Analytics, Sales Ops, and other technical teams to align system architecture with business needs.
- Perform solution architecture reviews and serve as a critical advisor on technical design decisions, flagging trade-offs and ensuring alignment across systems, teams, and outcomes.
Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. The role may require up to 10% travel for onboarding, client work, team meetings, and industry events.
REQUIREMENTS:
- 10+ years of experience in MarTech with demonstrated ownership of enterprise-scale system architecture—not just implementing tools, but architecting how data, process, and strategy connect across the full marketing lifecycle.
- Hands-on experience designing and building AI-powered marketing capabilities, from generative AI use cases to predictive scoring and intent-based automation that solve real marketing problems.
- Deep experience architecting HubSpot, Salesforce, and in-house systems at scale, including lead scoring, lifecycle automation, customer journey and personalization, campaign/opportunity data models, and cross-system data association.
- Strong understanding of marketing budgeting, planning cycles, and ROI measurement—able to connect spend data directly to performance outcomes through architectural decisions.
- Experience building scalable integrations using APIs and middleware across marketing systems (e.g., HubSpot, Salesforce, NetSuite, Coupa).
- Proven track record contributing to vendor evaluation and platform implementation for enterprise organizations.
- Natural cross-functional partner—able to sit with cross-functional teams, translate their requirements into system architecture, and be the technical advisor they trust.
- Excellent communication and documentation skills.
