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Salary: USD 150,000 - 208,000 / annual
Chime is hiring a Senior Growth Product Marketing Manager to own and drive measurable growth outcomes across Chime Enterprise's B2B2C funnel—converting eligible employees at employer partners into enrolled, funded, and engaged Chime members.
Chime Enterprise is Chime's B2B business, positioned as a premier HR benefits platform dedicated to holistic financial wellness. The flagship product, Chime Workplace, provides employers with an all-in-one financial wellness suite at no cost, spanning capital management (MyPay at Work), capital growth, credit building, and rewards/loyalty (Salt). Once an employer partner goes live, the challenge becomes converting their eligible employees into Chime members—a distribution channel this role will own and scale.
You will operate as the growth owner, not just a marketing advisor, sitting at the intersection of growth strategy, experimentation, performance analysis, and product marketing. Core responsibilities include:
**Growth Ownership & Strategy:** Own end-to-end growth strategy and outcomes for the employee-side funnel from opportunity sizing through roadmap delivery against quarterly and annual goals. Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics. Build a repeatable, scalable model for converting eligible employees into members across partners.
**Funnel & Experimentation:** Drive performance across the B2B2C funnel—worksite awareness, enrollment, funding, direct deposit, and early retention—with deep ownership of employer landing pages, eligibility flows, and in-product onboarding. Own the Enterprise experimentation roadmap, designing statistically sound tests at partner-sized cohorts and deciding what to scale, iterate, or sunset. Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.
**Offers & Qualified Acquisition:** Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships, balancing cost per enrollment, activation quality, and long-term value within partner agreement and compliance guardrails. Partner with Lifecycle to connect enrollment, onboarding, and retention into one cohesive journey.
**GTM & Measurement:** Lead go-to-market for employer launches, building playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live. Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.
Chime is a financial technology company (not a bank) founded on the premise that core banking services should be helpful, easy, and free. The company has helped millions unlock their financial potential through user-friendly tools and intuitive platforms.
**Requirements:**
- 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role
- Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end
- Experience marketing to end users through a partner, employer, or channel relationship (B2B2C, workplace or benefits marketing, marketplace, or embedded distribution); comfort operating when you don't fully control the audience or channel
- Strong analytical skills: ability to define success metrics, track performance, extract insights, and reason clearly about statistical confidence when sample sizes are constrained
- Experience partnering closely with Product, Engineering, and Analytics teams, plus commercial partners like Sales and Customer Success
- Strong storytelling and communication skills—able to translate insights into action and speak credibly to both internal stakeholders and external HR partners
- Strong executive communications and ability to influence and instill confidence
- Nice to have: HR tech, benefits, payroll, or earned wage access experience; familiarity with Looker, Braze, Customer.io, or web experimentation platforms; comfort operating in a regulated environment
