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SoBanHang, part of Finan, is building Southeast Asia's leading AI-powered business platform for SMEs. The company operates two flagship products: SoBanHang (Vietnam's #1 sales and business management app for micro-merchants) and FinanBook (a modern financial and accounting platform). As Senior Growth Marketing Manager, you will own the full-funnel growth strategy and execution for SoBanHang, from awareness through merchant activation and long-term retention.
You will build and lead a high-performing growth team spanning performance marketing, lifecycle, content, and analytics. Your responsibilities include defining and executing growth strategy across acquisition, activation, retention, and referral channels; embedding AI tools as core infrastructure across campaigns, content, experimentation, and analytics; planning and optimizing paid and organic acquisition (paid social, search, app store, partnerships, referral); designing lifecycle and CRM programs across push, in-app, email, Zalo, and SMS; running a rigorous testing program with clear hypotheses and statistical discipline; and partnering closely with Product, Data, and Sales teams.
You will own growth targets and budget, report performance and forecasts to leadership, and establish AI-assisted systems for personalization, lead scoring, churn prediction, and creative generation. The role requires building prompt libraries, automation pipelines, and agent-based workflows to raise team velocity and output quality while balancing experimentation with measurable ROI.
Required qualifications: 6+ years in growth or performance marketing with team-building experience at high-growth startups, marketplaces, fintech, or SaaS; proven AI fluency with shipped outcomes across content, automation, or analytics; full-funnel expertise in paid acquisition, lifecycle/CRM, and retention with strong unit economics knowledge (CAC, LTV, payback); data-driven mindset with analytics tools and SQL proficiency preferred; hands-on operator bias for action; strong communication and leadership; and familiarity with Vietnam's SMB landscape and digital channels (Zalo, Facebook, TikTok). Working proficiency in Vietnamese and English required.
Nice-to-have skills include SMB/merchant/micro-business marketing experience, fintech/e-commerce/B2B2C background, and experience building AI agents or internal marketing tooling. The role offers leadership with real ownership, mandate to build an AI-first growth function, competitive compensation with performance incentives, and the opportunity to impact Vietnam's small business digitalization.
