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Instructure is seeking a Senior Global Events Marketing Specialist to lead all aspects of organizing, managing, and executing virtual and in-person events that drive customer advocacy, adoption, retention, and expansion. This fully remote role reports to the Director of Events and requires travel to the Salt Lake City headquarters and to events throughout the year.
You will own the strategic development and execution of marketing event programs including user conferences, trade shows, employee events, and special initiatives. Key responsibilities include: developing event strategies aligned with company objectives, coordinating all logistics and communications, managing event budgets and vendor relationships, researching and contracting speakers and entertainers, and measuring ROI through KPI tracking and post-event analysis.
You will work cross-functionally with Sales, HR, Customer Experience, and Finance teams to develop event agendas based on company strategy and customer needs. You'll establish communication strategies for event segmentation, oversee vendor selection and evaluation, and identify opportunities to improve event processes, reduce costs, and increase engagement. The role requires developing scalable processes, managing multiple concurrent projects, and leveraging industry best practices to recommend innovative solutions.
Required qualifications include 1+ years of event/field marketing and project management experience, B2B high-tech marketing background, Salesforce (SFDC) proficiency, and strong project management skills including scheduling, risk management, and contingency planning. You must demonstrate exceptional attention to detail, ability to thrive in a fast-paced environment, and proven capability to accomplish complex goals with limited direct authority. A passion for measurement, optimization, and ROI, combined with strong cross-functional relationship-building skills, is essential.
