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Verkada is a high-growth, well-funded physical AI platform company transforming organizational security with integrated solutions spanning video security, access control, air quality sensors, alarms, intercoms, and visitor management. The company has achieved significant scale: 30,000+ customers (including 100+ Fortune 500 companies), $5.8B valuation, $1B+ annualized bookings, and backing from top-tier VCs including CapitalG and Sequoia Capital. Over 2 million Verkada devices are deployed across 170+ countries.
As Field Marketing Manager for the Mid-Market West segment, you will be a strategic GTM leader responsible for defining regional campaign and event strategy to build pipeline and deepen relationships with key accounts. This is a high-impact role where successful execution directly translates to millions of dollars in pipeline creation.
Key responsibilities include: partnering with sales and channel leadership on regional strategy and expected outcomes; executing best-in-class regional and local campaigns (hosted events, trade shows, webinars, partner-led initiatives); developing and executing account-based marketing programs; driving local thought leadership and customer executive engagement on physical security and cloud topics; advising the corporate demand generation hub on campaign development and measurement; collaborating with channel partners on marketing and customer engagement strategy; and working with product marketers on positioning, messaging, and customer advocacy assets.
You will work from our San Mateo, Phoenix, or Austin offices when not traveling (30-40% travel expected, roughly 1-2 days per week). The role requires 5-10 years of B2B marketing experience, strong event logistics and execution skills, proven ability to work effectively with channel and strategic partners, deep understanding of buyer personas and value propositions, and the ability to advise sales leadership as a peer. You should be entrepreneurial, comfortable in ambiguous fast-paced environments, and have a track record of creative, out-of-the-box demand generation programs.