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Gong is seeking a Senior Director of Growth Marketing to lead Organic, Paid Media, and Paid Search functions. This is a pipeline-generation focused role where you'll own strategy and results across paid and owned channels, measured on pipeline and revenue contribution.
You'll manage three core areas: Paid Search (the largest growth investment with existing operational maturity), Paid Media (LinkedIn, Display via Demandbase, and YouTube), and Organic & AI Search (SEO, AEO/GEO to capture visibility in AI answer engines like ChatGPT, Google AI Overviews, and Copilot). You'll also influence earned channels (Reddit, YouTube, Wikipedia, Gartner) through partnerships with PR, AR, and Social teams, and shape web strategy in close partnership with the Web team to ensure machine-readability for LLMs.
This is fundamentally a leadership role managing managers, not an individual-contributor position. However, Gong values leaders with hands-on experience who can coach teams effectively. You'll need 15+ years in growth or performance marketing with 5+ years managing managers, and direct ownership of a growth budget exceeding $20M annually across multiple channels. You must demonstrate a track record of tying growth activity to commercial outcomes—owning pipeline, revenue contribution, and efficiency metrics like CAC and blended CPA.
Key qualifications include strong measurement instincts with ability to build attribution and testing frameworks, cross-functional partnership skills (especially with Web, Design, Brand, PR, AR teams without direct reports), and a bias toward testing new channels early. B2B SaaS experience is preferred, and you should have direct, hands-on experience creating attention-capturing content—social-native video, founder-led content, influencer-style formats—not just briefing others. A personal portfolio of content you've grown an audience with (newsletter, YouTube channel, LinkedIn following, TikToks) is a nice-to-have.
Gong is a revenue intelligence platform powered by AI, serving 5,000+ companies globally. The company emphasizes innovation, ambitious goals, transparency, and trust, with a culture where every person can make visible impact.
