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Salary: USD 130,000 - 145,000 / annual
Mineralys Therapeutics is a clinical-stage biopharmaceutical company developing medicines to treat hypertension and related comorbidities including chronic kidney disease, obstructive sleep apnea, and aldosterone-driven diseases. The company is fully remote.
Reporting to the Director of Omnichannel & Digital Marketing, the Senior Digital Product Manager is a hands-on execution leader responsible for translating brand and omnichannel strategy into tactical digital plans and flawless delivery across HCP (healthcare provider) and patient channels. This role plans and drives digital and web-oriented projects from ideation through launch, with day-to-day ownership of execution, launch readiness, and deployment coordination.
Key responsibilities include:
**Strategy, Planning & Cross-Functional Alignment:** Translate brand and omnichannel strategy into tactical digital plans; oversee digital and web projects from ideation to completion; manage internal and external timelines across projects; maintain integrated digital timelines, trackers, and asset inventories; prioritize work to deliver greatest value against launch goals.
**HCP & Patient Digital Execution:** Lead day-to-day HCP and patient digital tactic execution across web, CRM/email, field-enabled digital, and paid media channels; own digital launch execution including content updates, asset handoffs, trafficking, tagging, QA, tracking validation, and go-live readiness.
**CRM, Email & Field Enablement:** Drive CRM/email asset pull-through applying best practices; coordinate end-to-end rep-triggered email execution including content handoff, Veeva configuration, field deployment, testing, and versioning; build, configure, and deploy content within Veeva and Salesforce Marketing Cloud.
**Content Operations, PRC & Compliance:** Apply strong understanding of PRC (Promotional Review Committee) process including Veeva PromoMats routing and version control; ensure execution adheres to regulatory, privacy, and internal governance requirements.
**Measurement & Reporting:** Coordinate dashboard inputs and reporting; monitor tactic-level performance; surface executional issues and optimization opportunities; partner with Analytics and Research teams to connect execution to outcomes.
**Partnership & Collaboration:** Manage agency partners with clear direction and quality oversight; collaborate closely with internal partners including brand teams, IT, Patient Support Services, Analytics, and Research teams.
Working closely with leadership, brand teams, developers, agency partners, and cross-functional stakeholders, the Digital Product Manager ensures alignment on objectives, scope, timeline, cost, and quality. Success requires deep operational expertise across CRM, email, web, field-enabled digital, and paid media executions; fluency in Veeva and Salesforce Marketing Cloud; command of the PRC/MLR review process; and a customer-centric mindset focused on building scalable, reusable solutions in a lean, fast-moving, launch-focused environment.
**Requirements:**
- Bachelor's degree required
- 5-7+ years of relevant experience in digital marketing, digital product/project management, or omnichannel execution; pharmaceutical/biotech industry and launch experience strongly preferred
- Hands-on experience with Veeva (CRM and PromoMats) and Salesforce Marketing Cloud, including CRM/email and rep-triggered email configuration and deployment
- Strong working knowledge of HCP and patient marketing in a regulated industry, including PRC review, Veeva PromoMats routing, version control, FDA promotional requirements, and privacy laws (e.g., HIPAA)
- Experience with website content management, media trafficking/tagging, QA, launch readiness, and agency/cross-functional execution
- Strong marketing proficiency, project management, verbal, written and executive communication skills
- Highly organized and detail-oriented, with ability to manage multiple concurrent projects and timelines
- Comfortable operating with autonomy in a lean, fast-moving, launch-focused environment; self-directed, proactive, and accountable
- Strong analytical skills with ability to interpret digital performance data, customer insights, and competitive intelligence
