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Despegar, part of the Prosus ecosystem and a leader in travel technology across Latin America for over 25 years, is seeking a Senior CRM Analyst to own all customer communications strategy and execution for an assigned country market.
In this role, you will be the owner of all CRM communications (email, push notifications, WhatsApp) for your market. You'll collaborate with senior stakeholders including brand managers, commercial managers, and product teams to define messaging strategy, target audiences, and campaign timing. Your work will be deeply data-driven: you'll write SQL queries, build dashboards, extract insights, and translate findings into concrete actions.
Key responsibilities include:
- Owning end-to-end CRM communication strategy and execution across multiple channels
- Designing and running A/B tests to optimize messaging, segmentation, copy length, and creative elements
- Analyzing campaign performance and presenting results with clear reasoning—explaining why tests succeeded or failed and proposing next steps
- Challenging stakeholders when campaigns lack strategic merit or audience segmentation is flawed
- Balancing daily operational execution with continuous improvement initiatives
- Working independently to make data-backed decisions and defend recommendations to senior leadership
Despegar values autonomy, rapid learning, collaborative teamwork, and ownership. You'll have real decision-making authority from day one and work within a diverse, cross-functional team in a fast-moving, global organization.
REQUIREMENTS:
Must-have:
- Strong SQL and data analysis skills: ability to query databases, cross-reference datasets, and extract actionable insights (not required to be a data engineer, but must be fluent in data manipulation and analysis)
- Proven experience in CRM, lifecycle marketing, or digital communications: demonstrated track record managing campaigns, segmenting audiences, and measuring performance
- Independent, decision-maker mindset: you take initiative, justify decisions with data, and defend recommendations without waiting for direction
- Effective communication skills: comfortable presenting to and collaborating with managers and senior managers; able to articulate ideas, results, and constructive pushback
- Comfort with operational execution: this role involves daily hands-on campaign management
Desirable:
- Experience with CRM platforms such as Insider, Braze, or Iterable
- Background in travel, e-commerce, fintech, or marketplace industries
- Educational background in Engineering, Economics, or Business Administration (analytical mindset valued); or Marketing/Communications with specialization in data-driven marketing
