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Krak, a money app under Payward (parent company of Kraken), is seeking a Senior Brand Designer to lead the visual identity and creative direction of the brand. This is a hands-on role where you'll own brand refreshes and evolution end-to-end, ensuring consistent visual identity across all touchpoints: website, product launches, product marketing, email/CRM, paid acquisition, organic social, app store assets, and events.
Key responsibilities include developing and maintaining Krak's visual identity and design standards, bringing 3D proficiency to model the card product and key brand visuals, building motion systems and animations that give the brand movement and life, and leveraging AI tools for rapid concepting and production. You'll develop and grow Krak's illustration style, producing original work for product and marketing while building reusable libraries. You'll create scalable design systems including Figma component libraries, marketing templates, and localization-ready layouts that enable teams to produce on-brand work quickly.
A core part of this role involves designing creative automation workflows, programmatic asset systems, and modular campaign kits to enable frequent launches across multiple markets without proportional manual effort increases. You'll stay hands-on with AI-assisted production pipelines, treating them as core to how Krak's brand is created.
You bring 5+ years of brand design experience, ideally in fast-paced fintech or world-class design agencies working on fintech products. You demonstrate excellence in typography, color, layout, and composition, with a portfolio showcasing detail-oriented work, strategic thinking, and creative vision. You're a natural storyteller who can rationalize design decisions and communicate concepts effectively. You thrive working independently, managing multiple projects simultaneously, and iterating quickly in a fast-paced, emerging industry environment.
