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Rula is seeking a Senior Affiliate Marketing Manager to own the affiliate channel end-to-end, driving patient acquisition through data-driven management and strategic scaling. This is a critical channel for Rula's patient marketing team.
In this role, you will:
- Own all aspects of the affiliate channel including investment decisions, partner recruitment and management, forecasting, roadmap development, and patient journey optimization
- Achieve Rula's patient acquisition objectives through disciplined channel management and performance optimization
- Manage dotted-line responsibility over an Affiliate Specialist, external contractors, and virtual assistants
- Recruit and grow high-quality publishers while optimizing partner performance and safeguarding channel integrity
- Execute compliance and fraud/quality auditing to maintain channel health
- Manage large budgets ($1M+ monthly partner spend) with clear ROI accountability at granular levels (partner, state, etc.)
- Collaborate closely with cross-functional teams including Analytics, Finance, and Provider Success to diagnose problems and drive outcomes
- Communicate effectively with leadership and executive stakeholders
- Leverage affiliate platforms (Impact, Commission Junction, Rakuten, Partnerize) for partner onboarding, tracking setup, commission structures, and optimization
- Build and scale the affiliate program using data-driven insights and attribution modeling
About Rula: Rula is a remote-first mental healthcare company dedicated to treating the whole person with evidence-based, compassionate care. The company is Series C-funded and currently hiring across most U.S. states (excluding Hawaii).
Requirements:
- 8+ years of professional experience directly executing and managing affiliate marketing programs
- Mastery of affiliate networks/platforms (Impact or equivalent such as Commission Junction, Rakuten, Partnerize) with expert understanding of partner onboarding, tracking setup, commission/payout structures, and optimization levers
- Proven experience directly managing large budgets/partner spend ($1M+ per month)
- Track record recruiting, negotiating with, and managing publisher/affiliate partners to grow channel outcomes
- Experience with affiliate tracking, attribution, and fraud/compliance auditing
- Experience working with cross-functional partners (Finance, Analytics) to improve channel outcomes
- Demonstrated expertise in data-driven, ROI-based affiliate programs with granular performance management below aggregate channel level
Preferred Qualifications:
- Hands-on experience with Impact platform
- Experience leading teams, VAs, or specialists
- Experience managing marketplace/directory partners (e.g., Psychology Today, ZocDoc) or retail partners like Amazon
- Track record building/leveraging AI agents to automate affiliate operations
- Proficiency with Looker or equivalent data visualization tools
- Proficiency with first-party data integration tools (Freshpaint, Segment, etc.)
