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Runway is hiring a Social Media Specialist to build and manage its paid influencer and affiliate marketing programs. You'll scout and pitch creators—primarily on YouTube—to participate in flat-fee paid briefs and performance-based affiliate deals. This role owns the full creator relationship lifecycle: outreach, negotiation, contracts, and payment processing.
Key responsibilities include identifying relevant creators in the AI and creative tools space, pitching both influencer and affiliate programs, managing contracts and paperwork at scale, partnering with external agencies to maintain a robust creator pipeline, and staying deeply immersed in YouTube and broader creator trends. You'll also collaborate with the growth marketing team on attribution and ROI tracking, and share creator insights with the internal creative team to inform organic content strategy.
The ideal candidate has at least 2 years of influencer marketing, affiliate marketing, or creator partnership experience, ideally with an existing YouTube creator network. You're organized, analytical, and comfortable negotiating directly with creators. You understand how content performs on YouTube and broader social platforms, can spot emerging trends early, and represent Runway professionally in creator conversations. A background in creative, consumer, AI, or technology companies is a plus, as is familiarity with Runway's products and the AI creative ecosystem.
This is not a content production role—it's relationship and program management focused on scaling creator partnerships for a leading generative AI video platform.
About Runway
AI / Data / Infrastructure; Media / Creator Economy — generative AI tools for video and creative production.
