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Loft Orbital (operating as Orbitworks) is seeking a Social Media Specialist to own and manage the company's social media presence across LinkedIn, Instagram and other platforms. You will create engaging, on-brand content including copy, carousels, graphics briefs and short-form video concepts that showcase company milestones, technical achievements, events and employee stories. You'll partner with Marketing, Communications, Design and internal teams to align content with business priorities and campaigns.
Key responsibilities include:
- Owning and managing the monthly social media content calendar
- Creating engaging content with consistent brand voice and visual identity
- Planning, launching and managing paid campaigns and boosted content across LinkedIn and Meta
- Building and optimizing audience targeting strategies using demographic, interest-based, behavioral, lookalike and retargeting audiences
- Monitoring campaign budgets and performance, continuously optimizing for stronger results
- Tracking key metrics including reach, impressions, engagement, follower growth, CTR and paid campaign performance
- Preparing regular performance reports with clear insights and recommendations
- Using data to test and improve content, creative formats, targeting and campaign performance
- Staying current with platform trends, algorithm changes and evolving social media best practices
Orbitworks is the first commercial firm in the United Arab Emirates to mass-manufacture satellites, operating out of a 50,000-square-foot facility in Abu Dhabi. The company aims to manufacture tens of satellites annually and make space accessible for organizations deploying physical and virtual missions to space.
REQUIREMENTS:
- 1–3 years of experience managing social media accounts in a professional environment
- Hands-on experience with LinkedIn Campaign Manager and Meta Ads Manager
- Experience with audience targeting, segmentation and retargeting
- Strong copywriting and visual storytelling skills
- Experience creating and maintaining structured content calendars
- Familiarity with social media scheduling and management platforms such as Hootsuite, Metricool, Buffer or similar
- Good understanding of social analytics and ability to translate data into actionable insights
- Excellent written and verbal communication skills in English
- Strong attention to detail and ability to manage multiple priorities in a fast-moving environment
NICE TO HAVE:
- Experience working in technology, aerospace, space, engineering or another technical industry
- Familiarity with CRM-based custom audiences and retargeting workflows
- Basic graphic design capabilities using Canva, Adobe Creative Suite or similar tools
- Experience with A/B testing content and paid creative
- Understanding of SEO principles and how they apply to social content
- Experience creating or coordinating short-form video content
