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Salary: USD 145,000 - 180,000 / annual
Freshworks is seeking a Senior Social Media Marketing Manager to lead and evolve the company's organic social presence across LinkedIn, X, Instagram, YouTube, and emerging platforms. This is a senior individual contributor role with significant autonomy and influence across the marketing organization.
You will own Freshworks' complete social media strategy, aligned to brand and business goals, and represent social strategy directly in planning conversations with brand, product marketing, and executive stakeholders. Key responsibilities include building and managing the editorial content calendar coordinated with product launches, campaigns, and events; creating and producing engaging social content spanning thought leadership, product moments, culture, and community posts; managing day-to-day publishing, community engagement, and social listening across all corporate channels; and partnering with agency, design, and creative teams to produce on-brand visual, motion, and video assets.
You will ghostwrite and support executive and employee voices on social to expand organic reach and thought leadership, coaching executives on tone, format, and platform best practices. You'll track and report on social performance metrics including engagement, follower growth, impressions, and downstream impact on pipeline and brand awareness, building the measurement framework that ties social performance to business outcomes. The role requires staying ahead of platform trends, algorithm shifts, and emerging formats, testing new approaches to keep Freshworks' social presence sharp and current.
Additionally, you will manage relationships with social media tools and platforms (e.g., Sprout Social), mentor and provide day-to-day guidance to junior social team members and contractors, and act as a subject-matter expert and point of escalation for social strategy questions across the marketing organization, exercising independent judgment on ambiguous or high-visibility situations.
REQUIREMENTS:
- 7+ years of experience in social media management or social marketing, ideally with B2B SaaS or technology background
- Proven track record building and executing social strategies that drive engagement, community growth, and measurable business impact, with demonstrated autonomy
- Strong writing and storytelling skills; ability to make complex products feel clear, human, and compelling in short-form content
- Hands-on experience managing content calendars, publishing tools, and social analytics platforms
- Experience partnering cross-functionally with brand, content, design, product marketing, and executive stakeholders; direct experience advising senior leaders (VP+) on social approach
- Sharp instinct for what's working on social and ability to anticipate emerging trends
- Comfortable balancing always-on execution with longer-term strategic planning
- Excellent communication skills and confidence representing the brand voice across public-facing channels
- Experience mentoring or managing junior team members, contractors, or agency partners
- Demonstrated ability to operate independently in ambiguous, fast-moving situations and make sound judgment calls without close oversight
