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Salary: USD 140,080 - 164,800 / annual
Coinbase is hiring a Social Media Manager to own and grow the @CoinbasePredict brand on X (Twitter) and other social platforms. You'll be the day-to-day voice of Coinbase's prediction markets product, creating original, high-quality content including memes, commentary, and real-time market reactions that turn live prediction markets into engaging social content across finance, sports, politics, and culture.
Key responsibilities include:
- Own the @CoinbasePredict account day-to-day, creating original content and managing the brand voice
- Monitor trends, culture, and competitor activity across X and social platforms to identify content opportunities and turn hot topics into timely posts and live prediction contracts
- Partner with product marketing, product, legal, compliance, and creative teams to execute prediction market launches and campaigns on social
- Build content processes, editorial systems, and AI-assisted workflows that enable fast posting while maintaining compliance
- Develop and execute strategies to monitor, advise on, and respond to FUD (fear, uncertainty, doubt) with both immediate and long-term approaches
- Analyze performance data to optimize content strategy, grow followers, and increase engagement across channels
Coinbase is a remote-first company with quarterly in-person "surge" sessions for intense collaborative work. The role reports into the Social team, which builds Coinbase's brand presence across the internet.
Requirements:
- 3+ years managing brand or creator social accounts with demonstrated audience growth and viral content wins, especially on X
- Power user of prediction markets who actively follows multiple categories across sports, entertainment, politics, and finance
- Talented copywriter and meme-maker with a direct, non-corporate style and experience creating short-form video content
- Track record of rapidly iterating content strategy based on performance data and stakeholder feedback
- Experience managing a daily content calendar across multiple platforms while responding to real-time news cycles
- Ability to utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
