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Salary: USD 128,000 - 150,000 / annual
Robinhood is seeking an experienced Social Media Manager, Community to serve as the human extension of the brand across key social platforms. This is a senior, full-time role based in Menlo Park, CA or New York, NY, with in-person attendance required at least 3 days per week.
You will own the community management strategy and daily operations across X, Reddit, TikTok, YouTube, and Instagram. The role balances an accessible, bold, and relatable brand voice with strict compliance standards required in financial services. You'll set strategy, tone, and playbooks for how Robinhood engages with retail investors, manage day-to-day community engagement, and serve as the voice of the customer by monitoring sentiment and gathering real-time feedback for product and marketing teams.
Key responsibilities include:
- Developing and evolving community management strategy across priority platforms
- Managing daily engagement: writing posts, responses, moderating conversations
- Leveraging deep understanding of online finance communities and retail investor culture
- Monitoring community sentiment using social listening tools and delivering actionable insights
- Ideating and executing community-first activations such as AMAs and Q&As
- Partnering with Product Marketing on launches and campaigns, shaping social-native creative and messaging
- Staying current with internet culture, algorithms, trends, meme formats, and FinTwit narratives
- Acting as a critical line of defense to ensure all communications adhere to Content Standards and financial regulations
This role does not include responding to customer support inquiries on social, which is handled by the dedicated Social CX team.
REQUIREMENTS:
- 5+ years of experience in social media or community management, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of owning a channel or program end-to-end
- Experience partnering with product marketing, brand, or campaign teams; ability to translate product stories into native, human content without losing community voice
- Native understanding of platform nuances, especially X, TikTok, Reddit, and Instagram, and how different communities operate within them
- Exceptional written and verbal communication skills; ability to code-switch between formal compliance briefs and culturally relevant social posts
- Data-driven mindset with ability to translate social metrics (sentiment, engagement rate, conversions) into actionable strategy
- Ability to thrive in a highly regulated industry, balancing creative marketing with strict compliance and legal guardrails
