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Ripple is seeking a Social Media Manager to lead day-to-day social media strategy and execution for two major crypto brands: Ripple and XRP. You'll own the editorial calendar, content creation, and community engagement across X, LinkedIn, YouTube, Instagram, and TikTok, managing millions of followers who actively engage with every post.
Key responsibilities include:
- Developing and executing social media strategy across both brand channels, balancing institutional credibility (Ripple) with community energy (XRP)
- Writing platform-native content including short-form copy, video, motion graphics, and threads that make complex fintech topics accessible and shareable
- Managing real-time community engagement, monitoring conversations, and exercising judgment on when to respond, amplify, or escalate
- Partnering with Communications, Legal, and Policy teams on approvals and reactive moments (regulatory news, market volatility, partnership announcements)
- Collaborating with Brand, Product Marketing, Growth, Events, and Developer Relations to turn launches and announcements into coordinated campaigns
- Building and managing creative pipelines with in-house designers, video editors, and external agencies
- Identifying emerging platform features and crypto/fintech trends to create proactive, ownable content
- Supporting executive and spokesperson social presence with drafted content and coaching
- Measuring and reporting on performance metrics (reach, engagement, follower growth, sentiment, conversion) to inform strategy
- Managing operational aspects: publishing tools, listening tools, channel governance, account onboarding, and audits
You'll need 5+ years of social media management experience for brands, agencies, or publishers, with a strong portfolio. Required skills include excellent short-form writing, visual instincts for video and design, proven track record growing audiences on X and video-first platforms, and proficiency with social management tools (Sprinklr, Sprout Social, Brandwatch, Later). You should have sound judgment in regulated environments, ability to learn technical/regulatory topics quickly, and genuine curiosity about crypto and financial infrastructure. Experience with Asana, GSuite, Slack, Content Management Systems, and AI tools is expected. Crypto, blockchain, or financial services experience is strongly preferred.
