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Honeydew Health is a digital-first telehealth platform for skin treatments, serving 50,000+ patients and growing 4x year-over-year. The company offers FDA-approved and custom-formulated prescriptions through an integrated platform combining evaluation, treatments, and lab tests.
You will build Honeydew's viral social presence from the ground up, with significant creative control and strategic autonomy. This is not a channel-management role—you'll develop and execute a comprehensive social strategy that educates millions about evidence-based skin treatment and converts attention into patient acquisition.
Key responsibilities:
- Develop and own social strategy across platforms (TikTok, Instagram, YouTube, and emerging channels), deciding where to invest, what to cut, and how Honeydew shows up online
- Concept, write, shoot, produce, and post high-impact short-form video, memes, threads, graphics, and captions that stop scrollers
- Move fast on trending sounds, formats, and conversations while maintaining strategic taste and relevance
- Drive community engagement by replying to comments, DMing followers, and building presence in patient communities (Reddit, Discord, etc.)
- Collaborate with creators, influencers, dermatologists, patients, and internal team members to produce authentic, on-camera storytelling
- Plan and execute social strategy for major moments: product launches, company news, events, and cultural moments relevant to skin health
- Analyze performance data (reach, engagement, follower growth, site traffic, patient conversion) and use insights to iterate strategy
- Maintain compliance with healthcare regulations governing prescription and treatment claims; know the rules and escalate when uncertain
Requirements:
- 4+ years owning organic social media and community management for high-growth consumer brands (DTC, beauty, wellness, sports) or celebrity/influencer brands
- Proven track record scaling organic channels, hitting KPIs, and connecting social strategy to measurable business outcomes
- Deep, current mastery of TikTok, Instagram, X/Twitter, YouTube, and social tools (Sprout Social, Later, CapCut, Canva, Adobe Creative Suite)
- Hands-on experience briefing creators, directing user-generated content, editing short-form video, and writing native social copy
- Courage to take creative risks paired with maturity and discipline to protect brand reputation and compliance
- Comfort analyzing performance metrics, running experiments, and communicating ROI to leadership
Nice-to-haves:
- Experience in regulated industries (healthcare, telehealth, fintech, cybersecurity)
- Comfort being on camera for content or live streams
- Experience launching and moderating active online communities (Discord, Reddit, forums)
