SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Alan is a prevention-focused health insurance company serving 1M+ members across Europe and Canada, with €800M+ ARR. The company integrates insurance, prevention, and care into a unified user experience and is building a global leading brand.
As Social Media & Content Specialist, you will own Alan's organic social presence in France across Instagram, LinkedIn, YouTube and other platforms. You'll be part of the Brand team, working alongside an experienced content editorial team.
Key responsibilities:
- Build and manage the France editorial calendar, defining content pillars (prevention, health tips, product, employer brand) and posting cadence for each platform. Collaborate with Brand, Product Marketing, Medical and Growth teams to source stories, data and expertise.
- Create and ship social-first content weekly: short videos (Reels, Shorts), carousels, static posts and copy-led LinkedIn content. You will write hooks, scripts, captions, edit videos and design visuals, adapting each piece to its platform.
- Define Alan's voice on social: credible on health, human, useful and sometimes humorous. Identify and capitalize on news, trends and formats at the right moment and tone.
- Plan and execute the social strategy for brand campaigns, product launches and events, ensuring major moments receive appropriate reach.
- Manage community engagement: reply to comments and messages, moderate discussions, and collaborate with Alan experts (doctors, psychologists), employees and creators to build an engaged audience.
- Track analytics and run test-and-learn experiments on formats, hooks and timing. Share monthly performance reviews with the team and work with Growth and Data to measure social's impact on traffic, awareness and audience quality.
- Explore and integrate AI tools into content creation and distribution workflows, helping shape how AI fits into production processes.
You are hands-on and create content yourself using tools like CapCut, Premiere, Figma, Canva and AI platforms. You understand social platform dynamics, trends and memes, and know when to engage. You write sharp, punchy copy, take ownership of decisions and execution, and are data-driven in evaluating performance. You are scrappy, curious, collaborative and energized by creative challenges.
Requirements:
- 2–5 years of hands-on social media experience (brand, media or agency side), with at least one account you owned or co-owned
- Portfolio demonstrating content creation across formats: short video, carousels, and copy
- Experience on at least two of: Instagram, YouTube, LinkedIn
- Fluent French with flawless written French (most content will be in French)
- Advanced written and verbal communication skills in English
- Based in France
- Spanish or Dutch is a plus given Alan's presence in Spain and Belgium
Compensation is in the B1-C1 level range per Alan's salary equity framework.
