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OpenAI's Creator Marketing team is hiring a Partnerships Marketer to develop and scale creator programs for technical and professional audiences. This role focuses on building relationships with credible voices—developers, educators, and technical experts—who can help audiences understand, evaluate, and meaningfully use OpenAI's products.
You will work across Marketing, Product, Communications, Developer Experience, and go-to-market teams to translate complex AI capabilities into clear, engaging creator-led content. This is a hands-on, strategic role that spans program development, execution, and measurement.
Key responsibilities include:
- Developing and executing creator strategies targeting technical and professional audiences
- Partnering with Product and Developer Experience teams to create social content, videos, and creator-ready assets for launches and API updates
- Building and managing relationships with trusted creators, experts, educators, and community voices
- Identifying emerging audiences and opportunities to expand AI adoption
- Leading creator programs across product education, launches, events, and priority initiatives
- Establishing scalable processes for creator identification, evaluation, briefing, and relationship management
- Defining success metrics and evaluating program performance against engagement, product impact, and business objectives
- Building feedback loops between creators, audiences, and internal teams
Ideal candidates bring 8+ years of experience developing and scaling creator, influencer, community, or partnership programs, with demonstrated success reaching technical, developer, or B2B audiences. You should understand how people discover and adopt new technologies, excel at translating complex products into clear content, and have strong judgment identifying creators who build trust. Experience managing creator relationships across multiple channels and formats, operating as a senior individual contributor, and connecting programs to measurable outcomes is essential. You'll thrive in ambiguity, build new systems, and adapt as products and priorities evolve.
The role is based in San Francisco with a hybrid work model (three days in office per week). OpenAI offers relocation assistance.
