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Fever is the world's leading tech platform for culture and live entertainment, operating across 55+ countries with 300+ million monthly users. The Secret Media Network—a digital media group under Fever—operates city-focused recommendation platforms (Secret London, Secret NYC, Madrid Secreto, Barcelona Secreta, and others) that help users discover great places, events, and things to do.
You will lead the Discoverability and Audience Growth strategy for the Secret Media Network, focusing on organic reach expansion and social search optimization. Your mission is to turn recommendation algorithms into consistent growth engines and establish our content as the top-tier answer to user queries across social platforms.
Key responsibilities include:
- Design and execute audience acquisition strategies across all social channels, with emphasis on new follower growth and organic reach expansion
- Optimize content structure, formats, and metadata for maximum visibility on TikTok Search, Instagram Explore, YouTube Search, and LinkedIn
- Lead multi-platform content adaptation to ensure peak performance according to platform-specific algorithms (vertical video, carousels, threads)
- Maintain continuous improvement based on real-time shifts in social platform search engines
- Design A/B experiments focused on hooks, formats, and distribution to optimize the audience acquisition funnel
- Act as the bridge between creative and marketing teams to align messaging with growth and monetization objectives
- Develop multi-platform organic distribution and amplification strategies tailored to each algorithm's unique dynamics
- Analyze performance metrics (Reach, Retention, Search Impressions) to iterate and refine content production strategy
You bring 4+ years of experience in social media strategy, growth, or audience development with a proven track record of scaling audiences from scratch or growing existing communities through social search tactics and recommendation algorithms. You have advanced proficiency with Meta Business Suite, TikTok Analytics, YouTube Studio, and social listening tools. Professional English (C1 level) is required to analyze global benchmarks and coordinate international strategies.
