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Salary: CAD 70,000 - 90,000 / annual
Mejuri, a modern fine jewelry brand founded in 2015, is seeking a Growth Marketing Specialist to own the performance of its paid social channels (Meta, TikTok, and Pinterest). This is a hands-on individual contributor role reporting to the Manager of Growth Marketing, with accountability for net merchandise value, incremental return on ad spend, and digital traffic delivered across paid social platforms.
You will build, launch, and optimize campaigns yourself, managing day-to-day spend within approved allocations. Key responsibilities include:
**Running Paid Social:** Execute campaigns that go live correctly and on time for product drops and commercial moments. You build and traffic campaigns yourself, including manual ad uploads. Monitor budget pacing daily, adjusting bids and budgets within channel allocations to ensure spend lands on plan each month. Optimize spend toward what's working by pausing underperforming ads, rotating creative, and acting on in-flight performance independently. Resolve platform issues such as ad rejections, tracking gaps, and data discrepancies without holding up launches.
**Testing and Learning:** Build and maintain a quarterly prioritized testing roadmap covering creative, audience, format, bidding, and placement tests. Design clean tests with clear hypotheses and wait for statistical significance before calling results. Propose and run tests on emerging platforms like YouTube and Reddit to determine scalability. Translate learnings into data-backed recommendations for scaling audiences or adopting new formats.
**Cross-Functional Partnerships:** Provide specific, actionable creative feedback by creative, format, and placement, and contribute to creative briefs. Balance brand identity with performance goals, finding solutions that serve both. Align with E-commerce and Merchandising on launch priorities, landing pages, and inventory. Deliver weekly reports to your manager and monthly recaps by channel to the Growth team and Finance.
You'll work closely with the Creative team, Brand, Organic Social, Influencer Marketing, E-commerce, Merchandising, Data & Analytics, and platform representatives at Meta, TikTok, and Pinterest. Your manager sets channel strategy and cross-channel budget; you run the channels day-to-day and bring data-backed recommendations that inform strategic decisions.
Mejuri operates 58+ stores globally and serves customers online, via app, and through retail. The company is committed to responsible sourcing, sustainable practices, and philanthropic initiatives.
**Requirements:**
- 2–4 years of hands-on paid social experience personally building, launching, and optimizing campaigns in Meta Ads Manager
- TikTok or Pinterest experience strongly preferred; agency experience counts if you did the work yourself
- Managed a monthly budget of $250k+ with responsibility for pacing and reallocation
- Analytical rigor: build your own reports in advanced Google Sheets or Excel, break performance down by creative/audience/placement, and design and read A/B tests including basic statistical significance
- Measurement fluency: understand attribution windows and the difference between platform-reported results and incremental impact
- Brand and creative judgment: DTC or e-commerce brand-side experience where content and creative drive results, with a track record of creative feedback that teams acted on. Experience in jewelry, luxury, fashion, or beauty is a bonus
- Clear communication: turn performance data into plain-language insights that creative and brand teams can act on
- Nice to have: SQL, BI tools, Shopify, pixel or Conversions API troubleshooting, lift studies, creative analytics tools, and experience using AI tools to speed up analysis
- Openness to working with AI tools; candidates at all stages of their AI journey welcome if curious and willing to learn
