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Brightwheel is the largest and fastest-growing platform in early education, trusted by millions of educators and families. The company is backed by top-tier investors and is a three-time Cloud 100 honoree.
You will own and scale Brightwheel's non-paid traffic and lead generation strategy as a senior individual contributor. This is a hands-on role where you independently design and execute a full-stack SEO and Generative Engine Optimization (GEO) program, from technical audits and keyword architecture to large-scale AI-assisted content production and AI citation tracking.
Key responsibilities include:
- Owning SEO and GEO/AEO strategy end-to-end, directly impacting high-intent traffic and MQL targets
- Driving large-scale content production (2,000+ pages/month) using AI-powered workflows, targeting early childhood education directors, franchise operators, and childcare providers
- Building and optimizing content hubs around high-value search categories (state compliance, childcare management, billing & payments) with a content freshness program
- Managing AI citation and visibility tracking across Google AI Overviews, ChatGPT, Gemini, and other LLM surfaces, monitoring Visibility Score and Share of Voice
- Implementing technical AEO foundations including structured data, entity optimization, FAQ markup, and llms.txt to increase citation likelihood
- Designing and optimizing comparison, pricing, and decision-style content as AI referral patterns evolve
- Monitoring and adapting to major algorithm changes and AI search shifts, protecting against AI Overview cannibalization and E-E-A-T risks
- Leading cross-functional planning with content, product, and analytics teams
- Identifying and championing new SEO/GEO/AEO opportunities from concept to launch
- Building performance reporting and strategic recommendations to senior leadership
- Coaching internal team members on SEO and AI-search functional skills
You are a systems thinker who understands how SEO fits into the broader demand generation engine. You are deeply analytical, highly adaptable, and comfortable in fast-moving, ambiguous environments. You monitor algorithm and AI search shifts closely and bring external best practices to the team. You have independently managed complex SEO programs and balance aggressive content scale against quality and E-E-A-T standards.
