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Feathery is an AI Operating & Decisioning system for financial services, helping institutions automate complex data and document workflows. The company works with Fortune 500 clients like Allstate on mission-critical processes including customer onboarding, insurance underwriting, quoting, and account openings.
You will own Feathery's SEO strategy and content marketing execution, with a focus on reaching insurance and wealth management buyers. This is a hands-on role combining strategic planning with direct content creation. You'll research complex financial services topics, develop authoritative points of view, and create high-quality B2B content that resonates with sophisticated buyers and drives organic growth.
Key responsibilities include: developing and executing SEO strategy across insurance and wealth management; researching industry trends, customer pain points, and search intent to identify content opportunities; writing and publishing thought leadership, pillar pages, solution pages, comparisons, and blog posts; translating complex insurance and financial workflows into clear, credible content; owning on-page and technical SEO including optimization and internal linking; managing off-page SEO and digital PR initiatives; partnering with product and go-to-market teams to ground content in real workflows; tracking performance across rankings, traffic, engagement, and pipeline; and managing content publication in Webflow.
You'll work closely with founders, product, and go-to-market teams, becoming Feathery's expert voice for insurance and wealth content. The role includes responsibility for AI-driven and answer-based search as these channels evolve.
Required: 5+ years in SEO strategy, content writing, and B2B content marketing. B2B fintech experience required; InsurTech or WealthTech strongly preferred. Portfolio of personally written B2B content (blogs, whitepapers, case studies, thought leadership). End-to-end SEO ownership experience including keyword research, on-page optimization, content structure, internal linking, and technical SEO. Strong understanding of B2B buyer journeys and how content drives organic growth. Ability to explain complex, technical, or regulated topics clearly. Independent execution from research through publication and analysis. Proficiency with Ahrefs, Google Search Console, Screaming Frog, and AI visibility tools. Hands-on Webflow experience. Experience with AI-driven SEO and answer-based search preferred.
