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Airwallex is a unified payments and financial platform serving over 250,000 global businesses including Brex, Navan, Qantas, and SHEIN. The company combines proprietary infrastructure with software to deliver integrated solutions for business accounts, payments, spend management, treasury, and embedded finance at global scale. Valued at $11 billion and backed by leading investors including Sequoia, Visa, Mastercard, and T. Rowe Price, Airwallex operates across 27 offices with 2,300+ employees.
As Senior Manager of Growth Innovation, you will own the strategy and execution of growth campaigns that drive product adoption, increase gross profit per customer, and activate existing Airwallex customers. This role sits at the intersection of product, regional teams, marketing, and data analytics. You will develop hypothesis-driven campaigns including product adoption initiatives, rewards programs, and promotional activities. Your responsibilities include analyzing payments campaign performance to identify growth opportunities, designing and executing end-to-end A/B tests, iterating on results, and scaling winning campaigns across regions and customer segments.
You will partner closely with Product, Product Marketing, and GTM teams on product adoption initiatives, with deep focus on the Payments product line. You'll own the global rewards and incentives strategy, designing frameworks and promotional campaigns that encourage product adoption and increase transaction volume. Cross-functional collaboration is essential—you'll work with Lifecycle Marketing, Data Analytics, Sales, and regional Growth teams across APAC, EMEA, and other regions to adapt global campaigns to local market dynamics while maintaining brand consistency.
The role requires 6+ years of growth experience with demonstrated expertise in running campaigns, A/B testing, and experimentation. You need hands-on experience designing multi-step campaign sequences from hypothesis through scale, a strong analytical mindset comfortable building models and dashboards, and experience with rewards, incentives, or loyalty programs. You must balance creativity with data-driven rigor, thrive in fast-paced high-ambiguity environments, and influence cross-functionally without formal authority. Preferred experience includes 1-2 years in growth roles at high-growth B2B fintech or SaaS companies like Stripe, Ramp, Mercury, or Brex.
