SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Feathery is an AI Operating & Decisioning system for financial services, helping financial institutions automate complex data and document workflows using AI. Customers including Fortune 500 companies like Allstate use the platform for mission-critical workflows such as customer onboarding, insurance underwriting and quoting, account openings, and advisor transitions.
You will own Feathery's SEO strategy and execution, with content as a major component. This is a hands-on role where you'll research complex topics, develop a point of view, and create high-quality content that resonates with sophisticated financial services buyers. You'll work closely with founders, product, and go-to-market teams to translate complex workflows into compelling, authoritative content that earns trust, performs in search, and contributes to pipeline.
Key responsibilities include: owning SEO and B2B content marketing strategy across insurance and wealth management; researching industry trends, customer pain points, and search intent to identify high-value content opportunities; developing, writing, and publishing high-quality marketing content including thought leadership, pillar pages, solution pages, comparison content, and blog posts; translating complex insurance and financial services topics into clear, credible content for B2B buyers; owning on-page and technical SEO including content optimization, site structure, and internal linking; managing off-page SEO and digital PR initiatives; partnering with product and design teams to ground content in real customer workflows; shaping how Feathery appears in AI-driven and answer-based search; tracking performance across rankings, traffic, engagement, AI visibility, conversion, and pipeline; and managing content and marketing pages in Webflow.
You bring 5+ years of experience across SEO strategy, content writing, and B2B content marketing, with B2B fintech content writing experience and InsurTech or WealthTech experience strongly preferred. You have a writing portfolio demonstrating B2B content you've personally written (blogs, whitepapers, case studies, thought leadership, long-form articles). You own SEO end-to-end from strategy through execution and measurement, including keyword research, on-page optimization, content structure, internal linking, and technical SEO. You understand B2B buyer journeys and how content drives organic growth and pipeline. You can explain complex, technical, or regulated subject matter clearly and credibly, work independently from research through publication and analysis, and are comfortable with tools like Ahrefs, Google Search Console, Screaming Frog, and AI visibility platforms. You have hands-on experience building and shipping marketing pages in Webflow and experience with AI-driven SEO and answer-based search.
