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Runway is seeking an SEO / AEO Manager to own the company's search engine optimization and AI-generated answer strategy end-to-end. This is a hybrid role combining strategic planning with hands-on execution.
You will be responsible for building and scaling Runway's SEO function, moving fluidly between strategic work and tactical implementation. Key responsibilities include:
- Developing and executing Runway's SEO and AEO strategy, including keyword cluster architecture (pillar-and-spoke model), competitive SERP analysis, content-gap identification, and optimizing for AI-generated answers.
- Building out Runway's SEO content library at scale: briefs, landing pages, articles, and other assets. You'll identify high-opportunity content, scope projects, and maintain quality and brand voice.
- Designing and running experiments on content formats, internal linking, page structure, and other variables to refine strategy based on data.
- Owning technical SEO health: managing indexing, sitemaps, structured data, schema markup, site monitoring, and recommending information architecture changes (page templates, internal linking, URL structure) to improve crawlability and rankings.
- Measuring and reporting on organic growth: tracking keyword rankings, organic traffic, and AI citation trends against targets, and measuring conversion of organic traffic into product signups.
- Collaborating across teams including product, marketing, design, and managing freelancers.
Runway is an AI company building world models for generative video and creative production. The role offers the opportunity to shape SEO strategy at a fast-growing, well-funded AI company where SEO must coexist with a rapidly evolving product roadmap.
REQUIREMENTS:
- 4+ years of SEO experience with demonstrated contribution to overall strategy
- Experience building or scaling an SEO function from a small base, with ability to move between strategic and hands-on work
- Experience collaborating across teams, including managing freelancers and partnering with product, marketing, and design teams
- Proficiency with GA4 and Google Search Console
- Experience with keyword and competitive research tools such as SEMrush or Ahrefs
- Experience in AEO / AI-search visibility with ability to integrate into broader SEO strategy
- Plus: Experience with AEO tools such as Profound or AirOps
- Plus: Background at an AI, product-led, or consumer-facing tech company where SEO operates alongside a fast-moving roadmap
About Runway
AI / Data / Infrastructure; Media / Creator Economy — generative AI tools for video and creative production.
