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Cognition AI is building Devin, the first AI software engineer, and is seeking an SEO & AEO Lead to build the company's organic demand engine from the ground up.
You will own both strategy and execution for how Cognition gets discovered by engineers researching AI software development and enterprise technology leaders evaluating agentic software engineering solutions. This role bridges SEO and content marketing, working closely with Product Marketing to turn core positioning and messaging into a search-optimized content engine that captures high-intent demand and converts to pipeline.
Key responsibilities include:
**Build the Organic Demand Engine:** Develop and execute SEO and AEO strategy across Devin, Windsurf, and broader web presence. Identify high-value keywords and search themes in enterprise software engineering, AI coding agents, agentic engineering, and developer productivity. Map search intent across the enterprise buying journey from problem discovery through purchase intent. Determine the right content format for each opportunity (landing pages, use-case pages, comparison pages, blogs, guides, gated resources, interactive tools, demos).
**Create Search-Optimized Experiences:** Build landing pages, solution pages, use-case pages, industry pages, comparison pages, and educational content. Develop SEO-driven blogs and editorial content in partnership with Product Marketing and subject matter experts. Create gated resources (guides, templates, benchmarks, reports) designed around specific search intent. Build search-driven product demos and interactive experiences. Develop programmatic and scalable content opportunities.
**Own Technical, On-Page & Off-Page SEO:** Manage the technical SEO roadmap covering site architecture, crawlability, indexing, internal linking, structured data, page performance, and canonicalization. Develop and execute off-page SEO and authority-building strategy across backlinks, digital PR, third-party publications, industry sites, and relevant communities. Build information architecture so search engines and AI systems understand products, use cases, and expertise.
**Own AEO & AI Search:** Develop strategy for visibility in ChatGPT, Google AI Overviews, Perplexity, Claude, and other answer engines. Build authority around categories where Cognition needs to be discovered and trusted. Monitor representation in AI-generated answers and improve visibility and accuracy.
**Optimize for Pipeline:** Measure organic performance against qualified traffic, account engagement, conversion, and pipeline—not just sessions and rankings. Develop frameworks for prioritizing search opportunities. Test page structure, content formats, calls to action, and conversion paths. Partner with Demand Gen and RevOps to connect organic programs to enterprise pipeline. Build reporting that demonstrates business value.
**Build the System:** Establish processes, tooling, briefs, templates, workflows, and measurement to scale organic production. Create repeatable systems for turning PMM content into multiple search-optimized experiences. Use AI aggressively to accelerate research, content development, competitive analysis, and experimentation. Work directly with Web and Engineering teams to ship improvements quickly.
Success metrics include: Cognition becoming highly visible in organic and AI search for target categories; building a repeatable organic content engine; ranking for high-intent searches that matter to enterprise software engineering teams; building meaningful authority through links, citations, and mentions; organic search becoming a measurable source of enterprise pipeline; consistent conversion of organic visitors to high-value actions; strong representation in AI-generated answers; and a scalable operating system for identifying opportunities, producing content, and iterating.
**Requirements:**
- Strong SEO operator who has built or significantly scaled organic growth at a B2B technology company
- Equally comfortable with strategy and execution; willing to personally identify opportunities, build strategy, write briefs, launch experiments, create pages, or work with engineers
- Deeply hands-on with technical SEO and modern web architecture
- Strong content strategist who understands matching search intent to content format to conversion experience
- Experienced with both on-page and off-page SEO, including building authority and earning high-quality links and mentions
- Commercially minded, focused on qualified pipeline and revenue rather than just rankings or traffic
- Excited about the evolution of search and actively experimenting with how AI changes discovery and information retrieval
- Systems thinker who can turn one-off SEO projects into a scalable content and demand-generation engine
- Comfortable operating with significant autonomy and ambiguity; building this function from scratch
- Excellent collaborator across Product Marketing, Demand Gen, Web, Engineering, Communications, and RevOps
- AI-native; uses AI to move faster, automate repetitive work, analyze information, and raise output quality
**Bonus experience:**
- Enterprise B2B software, developer tools, AI, infrastructure, or cybersecurity
- Building SEO programs for complex technical products
- Building content engines around high-intent commercial searches
- AEO, LLM optimization, or AI search visibility
- Building off-page SEO, digital PR, link acquisition, or authority-building programs
- Building programmatic or data-driven SEO systems
- Connecting organic acquisition to account-level engagement and pipeline
- Creating interactive tools, demos, templates, or other non-traditional content formats
- Strong technical fluency and comfort with APIs, data, and modern web infrastructure
About Cognition AI
AI / Data / Infrastructure — AI software engineering agents and developer automation.
