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Hinge Health is seeking a Senior Visual Designer to lead visual strategy and design execution for growth marketing efforts, driving member enrollment through high-impact brand experiences. You will own the design vision for growth marketing initiatives, translating complex clinical and product value propositions into compelling visual narratives. You'll bring new products to market by launching new member offerings and experiences, building creative systems and campaign assets that introduce new value clearly and effectively.
Key responsibilities include designing integrated campaigns across channels to create cohesive experiences that move members from awareness to action, defining the end-to-end member journey by shaping how the Hinge Health brand appears across key touchpoints in the member lifecycle, and scaling and evolving design systems by architecting and maintaining robust, scalable design libraries, templates, and components. You will mentor and develop visual designers through feedback, coaching, and example-setting, establishing clear standards for category-leading creative.
You'll elevate and unify the Hinge Health brand across B2C channels through design, experimentation, and insights, positioning the company as a top-tier market leader. Using system-level thinking, you'll codify brand expression in scalable, component-based systems that support an AI-forward creative future. You'll thrive in a fast-paced, data-driven environment, balancing high-quality craft with speed and iteration. You'll lead 0→1 initiatives from ambiguity to launch, bringing clarity to strategy, visual direction, and execution. Building strong cross-functional partnerships with Growth Marketing, Product, Content Strategy, Creative Operations, and leadership will be essential to align creative work with business goals.
Required qualifications include 3+ years of visual design experience in brand, growth marketing, integrated campaigns, or related creative environments; a strong portfolio demonstrating high-quality visual design work across digital channels (web, email, paid media, landing pages, direct mail, brand storytelling); experience leading visual strategy and execution for integrated marketing campaigns, product launches, or member-facing go-to-market initiatives; expert proficiency in Figma and Adobe Creative Suite with experience building or evolving design systems; and experience partnering cross-functionally with marketing, product, and content stakeholders using performance data or experimentation results to inform creative decisions.
Preferred qualifications include experience in healthcare, digital health, and/or consumer subscription; experience designing for B2C or B2B2C member journeys; experience leading design teams and raising design standards through critique and creative direction; and comfort operating in agile, sprint-based, or experimentation-heavy environments with multiple concurrent workstreams.
