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Bybit, a leading global cryptocurrency exchange serving 80+ million users across 200+ countries, is seeking an experienced User Reach & Lifecycle Manager to drive data-driven user engagement and growth. This is a leadership pipeline position where you will initially own key business initiatives with the opportunity to progressively assume team leadership responsibilities based on performance.
You will be responsible for developing and executing comprehensive user lifecycle management strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation. This includes segmenting users based on behavioral data, trading activity, asset holdings, and product preferences to deliver targeted engagement strategies, and optimizing lifecycle conversion funnels to improve trading activity and long-term user value.
A core focus will be designing personalized engagement strategies and intelligent recommendation logic based on user behavior, interests, lifecycle stages, and real-time context. You will collaborate with Product, Data, and Algorithm teams to develop user profiling capabilities, recommendation rules, and intelligent decision-making systems. You'll establish recommendation prioritization mechanisms and performance evaluation frameworks to improve relevance and conversion.
You will develop market-triggered engagement strategies based on price movements, market trends, asset holdings, and trading preferences, building real-time or near-real-time engagement triggers while optimizing message relevance, timing, and frequency. Additionally, you will develop intelligent and automated engagement strategies across Push, Email, Inbox, In-App, Banner, Popup, and other owned channels, designing automated scenarios and trigger logic based on lifecycle stages, behavioral signals, and market events. You'll establish cross-channel prioritization, frequency capping, suppression rules, and channel orchestration to improve efficiency and user experience.
You will establish key performance metrics for user engagement and lifecycle management, leveraging funnel analysis, user segmentation, cohort analysis, and A/B testing to evaluate engagement effectiveness and drive measurable improvements in user activation, trading conversion, retention, and reactivation. You will lead complex cross-functional initiatives involving Product, Data, Algorithm, Engineering, and business teams, developing clear project roadmaps, priorities, and milestones while demonstrating strong people management and talent development capabilities.
REQUIREMENTS:
- 5+ years of relevant experience in crypto exchanges, with deep understanding of exchange products, business models, and user lifecycles
- Proven experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven growth projects, with ability to design and implement effective engagement strategies
- Exceptional data sense and analytical thinking, with strong capabilities in user behavior analysis, segmentation, conversion funnels, and experimentation
- Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and core trading products including Spot and Derivatives
- Hands-on experience building automated engagement or lifecycle management frameworks, with track record of scaling operational strategies
- Previous people management experience, including goal setting, team development, and cross-functional collaboration
- Strong project ownership and execution capabilities, with proven track record of driving complex initiatives from 0 to 1 and delivering measurable business results
- Highly ambitious, resilient, results-oriented, and accountable, with ability to thrive in fast-paced, high-pressure environment
- Fluent in both English and Chinese as working languages, and willing to be based in Abu Dhabi, UAE
