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Salary: USD 142,375 - 230,000 / annual
Defense Unicorns is seeking a Senior Technical Product Marketing Manager to lead market introduction and ongoing product marketing strategy for emerging AI products in the defense sector. You will report to the Head of Product Marketing and collaborate closely with Product, Engineering, Growth, and Executive leadership.
This is an execution-heavy role with significant ownership across the product lifecycle. You will define positioning and messaging, establish go-to-market foundations, develop technical content and demonstrations, enable Growth teams, and shape how new capabilities are packaged, launched, adopted, and communicated. You will serve as a trusted product expert and evangelist, ensuring product narratives reflect real mission needs and responsible, secure, practical applications of emerging technology.
Key responsibilities include:
- Develop and execute end-to-end go-to-market strategies for new products and features
- Define target audiences, positioning, messaging, and product narratives
- Support product naming, launch planning, adoption, and post-launch optimization
- Establish go-to-market foundation for products entering new or undefined markets
- Build deep technical expertise across the Defense Unicorns product portfolio
- Translate complex technical concepts into clear customer value propositions
- Create solution briefs, white papers, technical blogs, and web content
- Develop presentations, launch materials, videos, demos, and use-case narratives
- Partner with Product and Engineering to develop repeatable technical demonstrations
- Conduct market research and competitive analysis
- Translate market intelligence into positioning and go-to-market recommendations
- Use qualitative and quantitative insights to improve marketing execution
- Serve as product evangelist for Defense Unicorns products and philosophies
- Communicate the value of Defense Unicorns capabilities within the defense industry
- Provide recommendations that improve products, services, and market adoption
- Operate effectively amid ambiguity and establish structure for new market offerings
Approximate travel expectation: 35–45% to engage with customers, communities, partners, and industry stakeholders.
Defense Unicorns delivers mission value by streamlining software delivery for defense and federal customers. The company creates and delivers secure solutions for continuous software integration and delivery, consolidating best practices for security pipelines, testing, and deployment automation. The team comprises innovators, software engineers, and veterans with decades of experience delivering technology programs across the federal market. The company works with Kubernetes, cloud environments (AWS/GCP/Azure), infrastructure-as-code, continuous delivery automation, GitOps, containers, CNCF projects, and open-source products.
REQUIREMENTS:
- 7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or related function
- Significant experience owning technical go-to-market programs
- Demonstrated experience launching a new technical product, platform, capability, or major feature
- Experience introducing products without an established category, customer base, or messaging foundation
- Strong working knowledge of artificial intelligence and machine learning concepts
- Understanding of AI model deployment, governance, limitations, and risks
- Deep understanding of modern software development and DevSecOps
- Experience with Kubernetes, Helm, containers, APIs, and platform engineering
- Strong technical and creative writing skills, making complex topics accessible to non-technical audiences
- Exceptional interpersonal, presentation, and public-speaking skills
- Experience leading complex cross-functional initiatives
- Ability to communicate and collaborate effectively in a remote work environment
- Experience working with defense, national security, or federal government customers (preferred)
