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Salary: USD 157,000 - 228,000 / annual
1Password is a market-leading enterprise password manager and Unified Access Management platform trusted by over 180,000 businesses, from Fortune 100 companies to innovative AI firms. The company has surpassed $400M in ARR and has been named to the Forbes Cloud 100 for four years running.
As Senior Staff Performance Marketing Manager, you will lead multi-channel paid B2B marketing strategy supporting 1Password's sales-led growth motion. You'll own the end-to-end performance marketing and demand generation strategy, developing annual and quarterly roadmaps aligned with pipeline and revenue objectives. This role reports to the Director of Performance Marketing and is open to candidates in the United States or Canada.
Key responsibilities include:
- Owning B2B performance marketing strategy across paid channels (affiliates, paid social, display, native, programmatic, direct buys, emerging channels) with focus on pipeline and revenue impact
- Developing and executing annual/quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation
- Managing paid channels end-to-end from strategy and execution through optimization, reporting, and continuous improvement
- Evaluating ROI, marginal returns, and channel performance to guide budget allocation and scaling decisions
- Monitoring leading indicators (leads, MQLs, conversion rates, CPL) and downstream pipeline metrics
- Designing, executing, and analyzing experiments across audiences, channels, creative, offers, and funnel stages
- Partnering with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality and campaign performance
1Password emphasizes a human-centric, security-first approach and is actively integrating AI into marketing workflows for competitive intelligence, content creation, and campaign planning. The company culture values collaboration, transparency, challenging the status quo, and delivering results in a fast-paced environment. Remote work is core to 1Password's DNA (founded remotely in 2005), though travel for in-person engagement (offsites, team meetings, customer events) is expected.
Requirements:
- 8+ years of experience in performance marketing, demand generation, or growth marketing
- Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels
- Experience supporting sales-led growth motions and connecting marketing activity to MQLs, SQLs, pipeline, and revenue
- Track record of driving measurable pipeline and revenue impact through paid B2B programs
- Strong analytical skills and ability to make thoughtful decisions with incomplete or imperfect data
- Experience partnering with campaign, analytics, marketing operations, or cross-functional teams to improve performance
- Experience marketing complex technical products to developers, IT professionals, or other technical decision-makers
- Plus: cybersecurity domain experience or familiarity with AI tools and automated workflows
