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Salary: USD 190,900 - 334,100 / annual
ServiceNow is seeking a Senior Staff Outbound Product Manager to lead go-to-market strategy and customer engagement for Workflow Data Fabric and RaptorDB Professional, strategically important growth areas within the Data & Analytics portfolio. The business currently generates approximately $600M in revenue with a goal to reach $1.5B by 2029.
In this externally focused role, you will own outbound product strategy, translating complex enterprise data platform capabilities into clear customer value, differentiated positioning, and compelling market narratives. You will define core messaging, use cases, personas, competitive differentiation, and customer proof points for both technical practitioners and executive audiences.
Key responsibilities include:
- Owning outbound product strategy and positioning for Workflow Data Fabric and RaptorDB Professional
- Partnering with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams on launch strategy, field readiness, and adoption plans
- Serving as a product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support
- Translating enterprise data, analytics, integration, platform performance, and AI readiness concepts into clear business outcomes and seller-ready messaging
- Turning field feedback, customer insights, competitive intelligence, and adoption signals into actionable roadmap recommendations
- Owning high-impact outbound deliverables including sales playbooks, product launch campaigns, demos, solution briefs, competitive guides, field training, and executive presentations
- Establishing and tracking success metrics for outbound initiatives, including launch readiness, seller adoption, customer engagement, pipeline influence, and product adoption
This role sits at the intersection of data architecture, platform performance, analytics, AI readiness, and customer value. You will help shape how ServiceNow customers understand, adopt, and unlock value from advanced data capabilities.
REQUIREMENTS:
- 10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, including ownership of customer-facing launches, positioning, field enablement, and sales plays
- Enterprise software experience required; strong preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customers
- Product management or outbound product experience as a builder or seller of software (not solely as an internal IT practitioner, implementation owner, or user of similar technologies)
- Strong working knowledge of enterprise data and analytics, including data platforms, databases, integrations, cloud infrastructure, analytics, or AI/ML data layers, with ability to translate these capabilities into differentiated positioning and customer value
- Strong understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation
- Demonstrated experience engaging external enterprise customers, sellers, and executives through briefings, discovery conversations, launches, field events, or strategic deal support
- Exceptional communication and storytelling skills; ability to simplify complexity for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders
- Proven ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams
- Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment
HELPFUL EXPERIENCE:
- Experience with federal customers or highly regulated enterprise markets
- US citizenship or green card status preferred to support federal market customer opportunities
