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Senior Sales Manager, Central Eastern Europe - Digital Natives

Cloudflare - London, United Kingdom - Hybrid - posted 2026-09-22

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Cloudflare is seeking a Senior Sales Manager to lead the Digital Natives sales segment across Central and Eastern Europe, based in London. You will manage a team of Account Executives, driving new business revenue growth while coaching your team on pipeline generation, deal execution, and day-to-day sales matters. Key responsibilities include: - Lead and develop a team of Account Executives, providing coaching and first-line support on deal strategy and execution - Drive sales growth by meeting and exceeding quarterly and annual quotas - Source, interview, and recruit top sales talent in coordination with recruiting and sales leadership - Own AE KPI tracking in Salesforce and provide weekly attainment forecasts to sales management - Develop and iterate on go-to-market strategies and best practices for accelerating Digital Natives revenue and product attach rates - Define optimal sales coverage models (vertical, geographic, segment-based) for the region - Drive channel relationships and partnerships to accelerate channel business - Conduct forecast calls, pipeline reviews, account plan reviews, and quarterly business reviews - Set data-driven sales practices and develop sales playbooks for core and new products - Collaborate with Regional/Global Sales Management, Marketing, Channel, Sales Ops, and other functions to drive brand awareness and revenue growth - Develop and maintain relationships with industry organizations key to Cloudflare's business in the region About Cloudflare: Cloudflare operates one of the world's largest networks, powering millions of websites and internet properties for customers ranging from individual bloggers to Fortune 500 companies. The company protects and accelerates internet applications without requiring hardware installation or code changes. Cloudflare has been recognized by Entrepreneur Magazine for its company culture and by Fast Company as one of the World's Most Innovative Companies. Requirements: - Fluency in English and at least one Central and Eastern European language - Minimum 15 years of overall sales experience, with at least 10 years focused on the Central and Eastern Europe region in the Digital Natives space - 5+ years managing a team of quota-carrying sales representatives with proven track record of selling and upselling complex solutions across market segments in Central and Eastern Europe; preferably in SaaS/Cloud/Cybersecurity platforms - Experience directly managing high-volume, high-velocity pipelines driving rapid growth while delivering long-term customer value - Experience developing and rolling out go-to-market strategies in fast-paced, rapidly changing environments - Excellent presentation and communication skills (written and verbal) with confidence presenting to different audience levels - Established experience and relationships within the Cybersecurity and SaaS/Cloud community in the assigned market with ability to establish and grow strong partnerships - Hands-on leader balancing strategic vision with tactical execution - Well-regarded market reputation with strong related connections and relationships - Experience with Salesforce and other sales reporting and BI tools - Self-motivated with entrepreneurial spirit, comfortable in fast-paced and dynamic environments - Ability to thrive in diverse and multicultural workplaces - Aptitude to learn new technical concepts and terms - Bachelor's degree required in a related field (Computer Engineering, Computer Science, or similar); MBA or MIS a plus

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