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Alpaca is a US-headquartered global leader in agent-first brokerage infrastructure, serving hundreds of financial institutions across 40 countries with institutional-grade APIs for stocks, ETFs, options, crypto, fixed income, and 24/5 trading. The company is backed by $400 million in funding from top-tier investors including Portage Ventures, Spark Capital, Tribe Capital, and Y Combinator, with a globally distributed team of 400+ members.
As a Senior Sales Engineer, you will be the go-to product and technical expert for Alpaca's enterprise partners. You will bridge technical and business conversations, serving as a customer-facing engineer with strong API knowledge and experience supporting enterprise customers. You will support existing enterprise partners and expand the enterprise customer base, acting as the technical bridge between local partners, vendors, regulators, and Alpaca's global engineering team.
Key responsibilities include:
- Provide technical support and relationship management for existing enterprise customers, acting as a trusted technical advisor throughout the partner lifecycle
- Partner with Sales and Solutions teams on pre-sales technical discussions, solution design, and API consultations; present compelling product and technical use cases to prospective clients
- Guide new enterprise customers through API integration, implementation, and onboarding
- Act as the voice of customers by collaborating with Product and Engineering teams to improve localized experiences; translate complex business and technical requirements into clear specifications
- Serve as the product and technical subject matter expert, capable of thoroughly understanding and articulating all aspects of the Alpaca platform
- Work closely with local compliance and operations teams to understand local and regional product requirements
- Own technical sales engagement end-to-end: discovery calls, solution validation, RFPs, and security questionnaires that win deals; lead demo strategy and execution
- Create sales support materials and documentation for new features and products
- Coordinate with local regulators, vendors, and partners; relay requirements to global product and engineering
- Help customers successfully adopt Alpaca's platform while maintaining high technical and customer support standards; travel as needed
- Stay updated on internal product development timelines and work closely with the product team to test and roll out new features
Requirements (Must-Haves):
- 5+ years of experience supporting enterprise/B2B customers in a technical, sales engineering, or solutions engineering role, ideally at API or SaaS-first companies
- Strong understanding of REST APIs, SDKs, and software integration workflows; hands-on experience with APIs, WebSockets, Postman, Grafana, and JSON
- Ability to translate complex technical concepts into simple, understandable terms
- Self-starter who thrives in a startup environment, manages multiple assignments simultaneously, works independently, and drives projects to completion with close attention to detail
- Fluency in Mandarin for customer interactions and sufficient English proficiency to collaborate effectively with global team
Nice-to-Haves:
- Experience in fintech, capital markets, brokerage, or financial APIs; experience at a Broker-Dealer or securities firms
- Knowledge of brokerage, post-trade, and settlement operations, as well as regulatory context
- Closing enterprise deals alongside Account Executives
- US securities qualifications (e.g., SIE and/or Series 7)
- Familiarity with Metabase
- Experience with FIX protocol
- Experience with OpenAPI, ReadMe, and documentation
- Excitement to learn more about the securities industry
