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Salary: USD 165,000 - 200,000 / annual
HeartFlow is a publicly traded medical technology company (HTFL) pioneering AI-driven solutions for coronary artery disease diagnosis and management. The company's flagship product, HeartFlow FFR_CT Analysis, provides clinicians with 3D color-coded models of coronary arteries to assess blood flow impact. The expanding product pipeline includes RoadMap Analysis and Plaque Analysis, with solutions cleared for use across the US, UK, Europe, Japan, and Canada, serving over 750,000 patients worldwide.
As Senior Product Marketing Manager for Plaque Analysis, you will own the marketing strategy and execution for this new product line, driving adoption and utilization across HeartFlow's field team and customer base. You will be responsible for understanding the patient journey, customer needs, competitive landscape, and market opportunities specific to coronary atherosclerosis characterization and quantification.
Key responsibilities include: developing and customizing value propositions, positioning, and key messages for Plaque Analysis; identifying and addressing barriers to adoption through cross-functional collaboration; building omnichannel marketing strategies with Marketing Communications to reach target customer segments; creating sales enablement content with Sales Training; developing thought leadership content with Medical Affairs; partnering with Sales leadership and Field Advisory Board to create effective sales tools; managing timelines and metrics to measure program effectiveness using data-driven approaches.
You will collaborate extensively across Marketing, Sales, Medical Affairs, and Sales Training to ensure cohesive execution and drive business results. This role requires deep engagement with imaging cardiologists, radiologists, general cardiologists, interventional cardiologists, and cardiovascular line administrators.
Requirements:
- Bachelor's degree in a related field, preferably business or science
- Minimum 8 years progressive marketing/market development experience, OR 5+ years plus an MBA
- Proven track record in medical device, life science, or healthcare commercial marketing with experience developing and launching marketing initiatives to drive adoption
- Ability to establish marketing strategy and drive execution
- Critical and analytical thinking to solve business challenges
- Self-motivated, flexible, and entrepreneurial mindset
- Excellent presentation, written, and verbal communication skills
- Strong interpersonal skills and proven cross-functional collaboration ability
- Experience translating complex clinical evidence and health economics data into commercial messaging
- Preferred: startup environment experience, cardiology domain expertise, field sales or field marketing background, experience working with imaging cardiologists/radiologists and interventional cardiologists
