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Xero is seeking a Senior Product Marketing Manager to lead a large-scale global payments launch and migration program. This fixed-term role positions you as the senior product marketing lead and narrative owner, responsible for transforming a complex product and business change into a clear, compelling story for small businesses, accountants, and bookkeepers.
You will work across Product, Customer, Lifecycle, Sales, Enablement, Operations, Data, and regional teams to ensure consistent market execution. Your key responsibilities include:
- Developing and executing the global positioning, messaging, launch, and migration strategy across markets, segments, and channels
- Defining customer cohorts and designing lifecycle communications to deliver the right message at the right moment
- Mapping migration pathways for existing customers, including parity and gap analysis, risk assessment, and sequencing
- Creating playbooks and enablement materials to help regional teams, Sales, Customer Experience, and Education teams explain the change with confidence
- Setting the narrative and milestones for the global payments launch and migration program
You will join the Payments marketing team, which collaborates closely with Product, go-to-market, regional marketing, and sales teams. The team values craft, stakeholder relationships, and connection through weekly meetings, one-on-ones, and embedded product team rituals.
This is a hybrid role based in Melbourne. You will spend part of your week in the Melbourne office collaborating with your team and partners, with boost days for in-person relationship building. You will work across time zones and regions, requiring comfort with flexible hours and asynchronous communication.
REQUIREMENTS:
- Proven experience in product marketing, lifecycle marketing, or customer marketing, including leading a large-scale launch, migration, or customer change program
- Essential: payments experience across areas such as online payments, invoicing, acquiring, or fintech
- Strong storytelling ability—ability to translate complex product and payments details into actionable messages for small business owners and accountants
- Demonstrated ability to set narrative for complex changes and make clear decisions with incomplete information
- Ability to build trust across teams, challenge constructively, and align stakeholders toward shared customer outcomes
