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Xero is seeking a Senior Product Marketing Manager to shape and grow its global Payments products, including bill payments and invoice payments. This is a hybrid role based in Melbourne, requiring collaboration across product, go-to-market, and regional teams.
In this role, you will:
**Market Opportunity Assessment**
Partner with Strategy, Product Management, Design, and research teams to understand small businesses, advisors, competitors, and market dynamics across Payments. Identify customer problems and opportunities that matter most. Synthesize customer research, product performance, and regional feedback into clear insights and recommendations that inform product strategy, positioning, and go-to-market plans. Help size and prioritize market opportunities, define customer and advisor segments to focus on, and identify where Xero can win using market-sizing measures such as serviceable available market.
**Customer Value Propositions**
Lead a collaborative process with Product and Customer teams to define value propositions for priority segments, including customer problem, differentiated value, reasons to believe, and supporting evidence. Translate value propositions into clear positioning, messaging frameworks, and product playbooks for consistent use across customer touchpoints. Maintain and update positioning, claims, and evidence as customer needs, product capabilities, competitor activity, and regional requirements change.
**Launch & Product Change Leadership**
Partner with Product and Go-to-market leads on priority launches and significant product changes, bringing customer and commercial perspective into launch strategy, sequencing, and readiness. Translate product plans into clear customer value and keep relevant stakeholders informed. Work with regional Customer teams to shape launch timing and approach, set value and claims guardrails, and surface dependencies early. Develop briefing and enablement resources for Sales, advisors, Customer Experience, and other internal teams.
**Growth & Adoption**
Use customer insight, product analytics, and regional feedback to identify opportunities to improve adoption, attach, usage, retention, and revenue. Develop and prioritize growth hypotheses and experiments with Product, Lifecycle, Data, and regional teams; support test design, customer messaging, and measurement. Shape in-product and lifecycle strategy for priority growth opportunities, partnering with channel owners on targeting, journey design, and execution.
You will work across time zones and regions, requiring comfort with flexible hours and asynchronous updates. Boost days provide in-person collaboration opportunities.
**Requirements**
- Strong product marketing experience, or experience in lifecycle, growth, or customer marketing (preferably within a SaaS organization)
- Experience in payments, financial services, or another complex, transaction-based product is an advantage; ability to learn complex products and customer needs is essential
- Experience working across geographies and time zones, partnering with Product Managers and development teams in an agile environment
- Proven experience developing customer lifecycle and growth strategies, including messaging, channel planning, measurement, and optimization
- Ability to think strategically, work independently, and operate effectively in a fast-paced environment
- Self-motivated and collaborative, with strong planning, prioritization, coordination skills, and attention to detail
- Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
- Strong communication, analytical, critical thinking, and business strategy skills
- Storytelling ability: turning complex Payments products and propositions into clear, compelling language customers can understand and act on
- Ability to handle pace and ambiguity in a fast-paced tech environment
