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Salary: USD 165,500 - 258,550 / annual
ServiceNow is seeking a Senior Product Marketing Manager to own the unified go-to-market narrative and positioning for its hyperscaler partnerships across Microsoft, AWS, and Google Cloud. This role sits at the intersection of product marketing (positioning, messaging, proof points) and go-to-market execution (field enablement, deal support, pipeline contribution). The hyperscaler route to market is one of ServiceNow's primary growth vectors, and this position connects product innovation to customer outcomes and pipeline through differentiated, partner-specific storytelling and field enablement.
You will own the narrative and assets, and jointly run the partner relationship alongside the global partner solutions team. Day to day, you will partner with partner relationship managers, partner sales, and partner enablement teams to turn co-innovation into repeatable, revenue-driving plays across all three hyperscalers. You will create, message, and execute the ServiceNow marketing strategy across Microsoft, AWS, and Google Cloud sponsored events.
Key responsibilities include:
- Develop differentiated go-to-market narratives across Microsoft Azure, AWS, and Google Cloud that account for each partner's market, competitive position, customer base, and go-to-market motion
- Own the narrative and assets while co-running the partner relationship with hyperscaler partner managers
- Craft messaging, customer stories, competitive positioning, and persona-specific narratives (CIO/CISO, CFO) that resonate with each partner's buying process and use cases
- Partner with product management and engineering to identify co-innovations, then take each one from concept through demo, field enablement, win/loss tracking, and pipeline attribution
- Create First Call Decks, battlecards, technical demo flows, and one-pagers for specific buying committees, customized by hyperscaler
- Ensure ServiceNow field sellers and hyperscaler sales teams tell the same story to end customers
- Bring hyperscaler customer behavior, competitive dynamics, and market whitespace to product steering conversations
- Act as the go-to hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals
Requirements:
- 7–10+ years in enterprise product marketing, product management, or sales engineering
- 4+ years working with enterprise software platforms; cloud/hyperscaler go-to-market experience required
- At least one shipped hyperscaler GTM motion, with a working understanding of cloud partner mechanics (co-sell, marketplace transactability, partner economics)
- Strong Azure or adjacent Microsoft ecosystem experience (Office 365, Dynamics, Teams) a plus
- Proven ability to build sales plays and enablement content grounded in seller and customer insights
- Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences
- Track record of developing polished, C-suite-ready presentations and sales assets
- Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority
- Technical fluency with product roadmaps, cloud platform architectures, and customer technical buying conversations
- Excellent written and verbal communication skills; comfortable presenting to customers and executives
- Up to 10% travel to support sales efforts and industry events
