SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: CAD 139,500 - 170,500 / annual
Relay is a digital banking platform designed for self-made business owners, providing tools and visibility to manage cash flow and build resilient businesses. The company is shifting to a product-led growth model where customers discover value directly within the product rather than through sales interactions.
You will own the monetization experience for a usage-based pricing model, defining paywalls, upgrade prompts, plan comparisons, and trial messaging that convert users to paying customers at moments of peak value realization. You'll partner closely with Product Management, Product Design, and Brand teams to ensure consistent messaging across the entire customer journey—from ads and pricing pages through signup flows and lifecycle emails.
Key responsibilities include: leading customer and competitive research to inform positioning and messaging; running rigorous A/B tests to validate monetization hypotheses; translating user insights into go-to-market strategy that influences product decisions upstream; and navigating the compliance and regulatory constraints inherent in fintech (money movement, card spend, balance thresholds). You'll work cross-functionally with Legal, Compliance, Data, and Demand Gen teams to instrument experiments and report results honestly.
This role requires 3+ years of product marketing or growth marketing experience, ideally with exposure to UX, content design, or technical writing. You should have hands-on experience with product-led growth motions, fintech or SMB markets, and strong experimentation skills. Exceptional writing ability is essential—you'll craft data-driven narratives that influence both strategy and metrics. You're a customer champion who engages deeply with users and translates their needs into resonant positioning.
