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Salary: USD 160,000 - 200,000 / annual
Hightouch is an Agentic Marketing Platform powered by a Composable CDP, enabling marketing teams to build and ship end-to-end campaigns with complete brand context and customer data. Named a Leader in the 2026 Gartner Magic Quadrant for Customer Data Platforms, Hightouch is trusted by enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.
You will own product marketing for current and future investments in MarTech, Data, and AI spaces. This is a high-impact role where you'll drive go-to-market strategy, execute integrated campaigns, refine website messaging, create sales enablement materials, develop internal messaging, and craft case studies showcasing CDP value.
Key Responsibilities:
- Create and define differentiating positioning for products and solutions across personas (marketing teams, product teams, data teams, etc.)
- Lead integrated marketing launches and campaigns across marketing, sales, and product teams
- Conduct user research to identify market gaps for product innovation
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
- Help internal teams and product evangelists craft messaging and sequences aligned with customer value
- Externally evangelize Hightouch at field events, customer engagements, and webinars
You'll collaborate closely with Marketing, Sales, Partnerships, and Product teams to define GTM strategy and achieve ambitious growth goals in a fast-paced startup environment.
Requirements:
- 5+ years of experience in Product Marketing
- Proven experience developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
- Ability to understand and clearly articulate technical aspects and benefits to both technical and non-technical audiences
- Strong background in market research and user interviews to identify customer needs, market trends, and competitive landscape
- Skilled in competitive analysis of products, strategies, and market positioning
- Strategic and analytical thinking about business, product, and marketing challenges with ability to create actionable insights
- Proficient in turning complex, technology-heavy topics into compelling, digestible stories
- Excellent written and verbal communication skills with talent for clear, persuasive messaging
- Prior experience in product marketing within B2B, ideally at enterprise-focused companies
Bonus Qualifications:
- Experience with MarTech, Data, or AI product GTM
- Lifecycle marketing knowledge and familiarity with personalization tools and customer engagement platforms (Salesforce, HubSpot, Iterable)
- Partner marketing expertise and experience building strategic partnerships within ecosystems
- Startup experience demonstrating ability to adapt quickly in fast-paced environments
