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Workstream is a mission-driven Series B HR, payroll, and hiring platform purpose-built for the hourly workforce. With 2.7 billion hourly workers making up 80% of the global workforce, the company is expanding rapidly across hiring, payroll, HR, and AI products. Customers include major QSR brands like Burger King, KFC, IHOP, and Culvers. The company is backed by Founders Fund, BOND, and Coatue.
You will join as Senior Product Marketing Manager, leading a team of 3 and reporting directly into revenue leadership. This is a high-leverage role owning positioning, product launches, and sales enablement across an expanding platform.
Key responsibilities include:
**Positioning & Messaging**: Own how Workstream is described across the website, decks, and sales calls. Test core narrative questions (restaurant-first vs. broader frontline-workforce story) through real experiments rather than opinions.
**Product Launches**: Run end-to-end GTM launches for new products, including an AI assistant for frontline teams and the expanding payroll suite. Own messaging, launch planning, pricing & packaging input, and post-launch iteration.
**Sales Enablement**: Build battlecards, competitive teardowns, ROI narratives, and customer proof that enable AEs to win. Listen to calls weekly and iterate messaging based on market feedback.
**Customer Proof & Content**: Transform customers into case studies, video stories, and webinars in collaboration with content and design teams.
**AI-Powered Execution**: Leverage AI agents for research, drafting, and analysis to move at a pace that would have required a full team previously.
You thrive in fast-paced environments and have 3-10 years in product marketing or a mix of PMM, growth, and content roles, ideally in B2B SaaS. What you've shipped matters more than title history. The role is 4 days per week in-office in San Francisco. The company supports relocation and visa sponsorship for the right candidate.
