SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 153,294 - 392,760 / annual
Veeam Software, the Data and AI Trust Company, is seeking a Senior Product Marketing Manager to lead product marketing strategy for the Veeam Data Platform. You will transform complex data resilience and security technologies into compelling, benefits-driven narratives that resonate with technical audiences and ideal customer profiles.
In this role, you will own the product outreach, web, and content strategy for the Veeam Data Platform, driving both customer acquisition and expansion. You'll serve as the definitive voice of product marketing, bridging the gap between sophisticated technology and clear business value for customers, partners, and sales teams. Your responsibilities include:
- Developing and executing the complete product outreach and content strategy for Veeam Data Platform
- Managing the lifecycle of all marketing assets, ensuring accuracy and relevance across channels
- Collaborating closely with Product Management and Product Strategy to understand innovations and craft compelling messaging for cutting-edge features
- Designing and supporting campaigns with technical depth, creating interactive demos (Storylane), presenter-led demonstrations, technical videos, and webinars
- Developing and executing launch assets for new technologies
- Simplifying complex technical benefits into customer-digestible stories that resonate with end-users and partners
- Building deep proficiency in Ideal Customer Profiles (ICPs), buyer personas, and key use cases to sharpen messaging and targeting
- Partnering with the broader PMM team to refine Veeam's market positioning and competitive strategy
You'll work with technologies including Veeam Data Platform, virtualization, cloud platforms, enterprise applications, databases, hyperconverged infrastructure (HCI), security and governance tools, Storylane and dynamic demo platforms, webinar and video platforms, Salesforce, and AI-enabled productivity tools.
REQUIREMENTS:
- 5-10 years in B2B software roles (technical sales, sales engineering, product marketing, or product management); backup, recovery, security, or monitoring experience preferred
- Tech-savvy mindset and strong business acumen; ability to convey complex concepts as business value
- Experience with software, cloud, or aaS delivery is a plus
- Excellent written and verbal communication skills
- Ability to work independently and collaboratively across cross-functional teams
- Proficiency with marketing tools, content management systems, and analytics platforms
- Demonstrated ability to develop and execute go-to-market strategies
