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Salary: CAD 139,500 - 170,500 / annual
Relay is a digital banking platform designed for self-made business owners, providing tools and visibility to manage cash flow and build resilient businesses. We're seeking a Senior Product Marketing Manager to join our fast-growing Product Marketing team, sitting at the intersection of product, marketing, and growth.
In this role, you'll drive product marketing strategy and execution across the organization. You'll serve as the voice of the customer to inform product roadmap and prioritization, collaborating closely with Product Management, Brand, and Design teams to align strategy with market opportunities. You'll own adoption and growth strategies for product lines, identifying friction points in user journeys and partnering with Product, Growth, and Data teams to experiment and iterate on improvements.
Key responsibilities include developing go-to-market strategies for new features and product launches, conducting customer and competitive research to inform positioning and messaging, and leading cross-functional collaboration with Product, Data, Brand, Demand Generation, Growth, Sales, and Partnerships teams. You'll manage product launches end-to-end, define KPIs, create reporting requirements, and partner with the Data team to track progress and deliver measurable business outcomes.
You bring 5+ years of product marketing experience, preferably in early-stage B2B or B2B2C companies supporting SMBs. You have a proven track record of launching products or features and driving adoption with tangible business results. You're a data-driven storyteller who crafts compelling narratives based on metrics, deeply engages with customers to translate insights into resonant messaging, and excels at project management with strong cross-functional influence. You thrive in fast-paced environments with a bias for action and strong ownership mindset.
